- PSAs: Hot Cars Kill Kids, So 'Stop, Look, Lock'
Marketing Daily, Les Luchter - Wednesday, May 1, 2024
A PSA campaign provides some dangerous examples of things parents promise "neve ...
- California Design Code Censors Speech, 'Masquerades' As Privacy Law, Tech Group Argues
PolicyBlog, Wendy Davis - Thursday, February 8, 2024
The Age-Appropriate Design Code "is one of the most expansive efforts ...
- The Rise And Fall Of The Kyte Baby Brand
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, January 28, 2024
The bamboo clothing company has been in the crosshairs of consumers f ...
- Lego Engages Kids With New Immersive Fortnite Game
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
Lego's Fortnite "survival crafting game" will officially become available to all use ...
- Some Drinks Blur Line Between Kid, Adult Beverages
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 5, 2023
Some whimsical drinks blur the line between adult and kids beverages, accordi ...
- Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids' Privacy Issues
Digital News Daily, Karlene Lukovitz - Friday, August 18, 2023
Founder of the "ad quality and transparency" platform stresses that its n ...
- Google Faces Calls For Investigation Into Children's Privacy
PolicyBlog, Wendy Davis - Thursday, August 17, 2023
A new Adalytics report is sparking calls for an investigation into YouTube ...
- Streaming, Video Gaming Remain Strong In June, Kids TV Screen Time Rises
Television News Daily, Wayne Friedman - Wednesday, July 26, 2023
Total TV screen time for kids 2-17 grew about 20% in Ju ...
- Mattel, Warner Bros. Discovery Renew Licensing Deal
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 26, 2023
Mattel and Warner Bros. Discovery have inked a new deal. "The t ...
- 'Barbie' Movie Faces Off Against 'Oppenheimer'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 11, 2023
On July 21, two highly anticipated movies will be released on t ...
- Barbie's Changing Dreamhouse Reflects Social, Economic Trends
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 3, 2023
When Barbie bought her first dreamhouse in 1962, it was difficult f ...
- Pinterest At Cannes Calls On Companies To Make The Internet Safer
Search & Performance Insider, Laurie Sullivan - Tuesday, June 20, 2023
Inspired Internet Pledge is a call to action for tech companies a ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- NHL Continues Youth Outreach Efforts
Marketing Daily, Tanya Gazdik - Tuesday, May 2, 2023
NHL Power Players, a youth advisory board, has helped the NHL lea ...
- Kids & Dinosaurs: Beech-Nut Leverages Love Story With Dino Biscuits
Marketing Daily, Steve Ellwanger - Tuesday, April 11, 2023
Beech-Nut believes that toddlers will eat healthy snack biscuits containing prebiotics a ...
- Walmart Yanks Universe Of Play From Roblox After Complaints About Deceptive Marketing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, April 3, 2023
Truth In Advertising and three other consumer groups labeled Universe Of Pl ...
- Family Co-Viewing Up, Linear May Be Benefitting From Parents' Content Concerns
Video Insider, Karlene Lukovitz - Tuesday, February 21, 2023
53% of kids in a new global study report watching live line ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- Ad Spend In Kids' Content/Media Leapt Nearly 50% In 2022, Driven By Digital Video
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
70% went to digital channels, up from 54% in 2021, reports MediaRa ...