- FTC Settles Another 'Free' Merchandise Complaint
Online Media Daily, Wendy Davis - Thursday, January 31, 2008
Online performance marketing company Member Source Media will pay $200,000 to sett ...
- Adjusting Search ROAS To Optimize New Customer Acquisition
Performance Insider, Tom Alison - Thursday, January 31, 2008
Postage costs up 25%, paper costs up 10% to 15% -- wh ...
- Don't Increase Ad Spending -- Optimize
Performance Insider, Gary Kreissman - Thursday, January 24, 2008
When I joined Ogilvy & Mather as a freshly-minted MBA way ba ...
- Florida AG Settles Lead-Gen Case
Online Media Daily, Wendy Davis - Thursday, January 17, 2008
The Attorney General of Florida has extracted $1 million from lead-generation fi ...
- A Call to CPG Marketers: Capitalize on Consumers' Affinity for Online Relationships
Performance Insider, Jere Doyle - Thursday, January 17, 2008
Consumers want online relationships with their friends and colleagues. This is evide ...
- Report: ValueClick Lead-Gen Practices Still Flawed
Online Media Daily, Wendy Davis - Tuesday, January 15, 2008
ValueClick said it hopes to settle a Federal Trade Commission probe in ...
- Where Did All The Follow-Ups Go?
Performance Insider, Elie D. Ashery - Thursday, January 10, 2008
I've witnessed a destructive trend in the last year with lead generatio ...
- Online Lead Generation Evolves For The Local Market
Performance Insider, Court Cunningham - Thursday, January 3, 2008
Online lead generation is a booming but increasingly scrutinized industry. While ma ...