- Paramount Hints At 'Iconic' Cable Brands Moving To Streaming
TV Watch, Wayne Friedman - Friday, March 6, 2026
"When you put all these portfolios together, we absolutely believe we c ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Basic Cable Might Not Be As Dead As It Seems
TVBlog, Adam Buckman - Wednesday, March 4, 2026
The big TV companies just might find a use for their lega ...
- So Long, Daytime Talk: Video Podcasts Grow
TV Watch, Wayne Friedman - Thursday, February 19, 2026
Analysts note that podcasts are now "television." Apple is moving into th ...
- Peak TV: After Declines, Rising Again
Advanced TV Insider, Wayne Friedman - Wednesday, February 11, 2026
The rebound on orders is coming across subscription video-on-demand, linear pay ...
- AI For Legacy Media: The Good, The Bad, And The Emotional
TV Watch, Wayne Friedman - Monday, February 9, 2026
AI could be used to identify viewers who are bored or disinterest ...
- YouTube TV Wins When Something Is Happening Now, Morning Consult Finds
Research Intelligencer, Robert Williams - Tuesday, February 3, 2026
The Google-owned distributor of cable and broadcast channels shows strong mental advanta ...
- Charter Shows Rare Q4 Video Gains - What About Long Term?
TV Watch, Wayne Friedman - Tuesday, February 3, 2026
Charter Communications made a rare improvement recently in its business by combini ...
- NBCU Q4 Ad Sales :+1.5%, Peacock +18%
Television News Daily, Wayne Friedman - Thursday, January 29, 2026
For NBCU media overall, total revenue was up 5.5% to $7.6 billio ...
- IAB Issues New, Far More Bullish 2026 Ad Spend Forecast
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2026
Based on a survey of media buyers and advertisers, the report al ...
- Sports, Streaming Scale, Cyclical Events Reshape Media Outlook In 2026, UBS Says
Research Intelligencer, Robert Williams - Wednesday, January 28, 2026
Networks and platforms anchored by live sports are benefiting from stable viewersh ...
- NewsNation Goes All In With 'News For All Americans'
TV Watch, Wayne Friedman - Wednesday, January 21, 2026
The promo starts with Chris Cuomo offering some initial words about NewsNation ...
- Most Marketers Plan More Principal Media Buying In 2026
MAD, Steve McClellan - Monday, January 19, 2026
That's according to a report from research firm Forrester, which found th ...
- Disney Names Ayaz To Lead Company-Wide Enterprise Marketing Organization
Television News Daily, Wayne Friedman - Thursday, January 15, 2026
Asad Ayaz has been named chief marketing/brand officer to lead the n ...
- Longtime Cable Nets: Will They Get Digital Spins?
TV Watch, Wayne Friedman - Thursday, January 8, 2026
Something's got to give - as seen with Versant Media Group, t ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- NBCU Sells Out Winter Olympic Games, 'Highest Grossing' Ever
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU has sold out the Milan Cortina Winter Olympics Games with fo ...
- NBCU, RPA Strike 'First' Live Agentic-To-Agentic Deal
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-si ...
- Not Just Netflix, YouTube: Lest We Forget All Digital Video
TV Watch, Wayne Friedman - Tuesday, January 6, 2026
Streaming TV's slow-moving legacy media growth is compounded by rapid growth ...
- Samsung Ads Releasing Lower-Funnel 'Walled Garden' Data
Television News Daily, Wayne Friedman - Monday, January 5, 2026
Advertisers previously had access only to a limited portion of data ...
- 2025's Positive Under-The-Radar Linear Results
TV Watch, Wayne Friedman - Friday, January 2, 2026
Linear TV networks that showed gains, ranked third to sixth in prime-ti ...
- Beyond Warner Bros. Discovery: What Are The Next Legacy Media Targets?
TV Watch, Wayne Friedman - Wednesday, December 31, 2025
As the linear TV business declines further, should we be thinking abo ...
- Agentic AI For Streaming, Linear Consumers, Platforms: A Battle Brewing?
TV Watch, Wayne Friedman - Tuesday, December 30, 2025
Imagine an AI agent subscribing to and cancelling streaming/linear TV services ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Disney Linear, D2C Ad Revenue Slips, ESPN Climbs 8%
Television News Daily, Wayne Friedman - Thursday, November 13, 2025
Disney's domestic ad revenue posted a 3% decline in Q3, according ...
- Paramount Stock Rises, D2C Profitability Expected For 2025
Television News Daily, Wayne Friedman - Tuesday, November 11, 2025
Ad declines for Paramount Skydance's direct-to-consumer business were due to underperformance fr ...
- Rebuilding A Linear TV Network: Maybe Not Just With Sports
TV Watch, Wayne Friedman - Friday, November 7, 2025
Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-comm ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Gaming Rivals Television As Core Entertainment For U.S. Households
Research Intelligencer, Robert Williams - Tuesday, October 28, 2025
Gamers now spend as much time playing video games as they ...