Tag results for "linear tv"
- Fast-Food Ads Were 5% More Effective On Linear TV Than On StreamingConversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming. ...
- Mother's Day Shoppers Are Influenced By TV AdvertisingBroadcast TV also offers a way to reach consumers who can't ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- Free, Ad-Supported Streaming Disperses Television ViewershipAmid this crowded landscape, metadata about the programming have become more signific ...
- DirecTV, Cox Offer AR Version Of Andy Cohen ShowAugmented reality amplifies engagement and adds value for advertisers and distributors, sa ...
- GroupM: CTV Heads For Ad Parity With Linear, With 9.5% CAGR To Linear's -1.3% Through 2028In the U.S., CTV is forecast to see 14.8% growth in 202 ...
- Social Media Are Key Source For Holiday Gift IdeasAdvertisers are recommended to use an omniscreen strategy to reach and intera ...
- Cord Stackers More Receptive To Advertising Than VOD-Onlys: SurveyTwo out of three U.S. households are cord stackers, holding onto p ...
- AMC Networks Bows Live Linear Programmatic BuysThe industry-first capability promises to open digital media efficiencies to national line ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience TargetingSegments allow for capturing TV ad exposure down to the local lev ...
- Byron Allen Bids $10B For ABC, Other Disney NetsNexstar also reportedly is in talks with Disney, following remarks CEO B ...
- U.S. CTV Ad Spend Exceeds $1B-Per-Month MilestoneAnd that's just for the nine big platforms tracked by Vivvix, n ...
- For 1st Time, Linear TV Makes Up Less Than Half Of Viewing TimeThe most-watched program in July was "Suits," a cable TV show starri ...
- Half Of U.S. Linear Households Saw Just 8% Of TV Ads In 1HWhile the half that are the biggest linear TV viewers saw 9 ...
- Novacap Acquires Converged TV Platform CadentWith the new backing, Cadent plans to expand by acquisition. ...
- 73% Of Marketers Now Using Addressable TVSeventy-three percent of marketers now use addressable TV - up from 6 ...
- We Want our Advanced TV: Testing the Signal-to-Noise RatioHow do you bring legacy brands who have been wedded to line ...
- CTV Drove 50% Of Global Ad Impressions For Retailers In 2022CTV interactive formats, in particular, outperformed other video formats on engagement a ...
- 65% Of CTV Advertisers Upping Spend In 2023, By Average 23%Intriguingly, these buyers don't rank measurement inconsistency as a top CTV challe ...
- NBCU Expands One Platform's Reach To 190+ CountriesThe expansion, launching in October, will add millions more consumers to t ...
- Summer TV Advertising Can Boost Share Of Voice For BrandsAdvertisers that stay on air in the summer months have a chan ...
- Dish Intros Combined, Programmatic Buys Of Sling CTV, Linear Satellite InventoryReal-time ads can be delivered simultaneously to Dish set-top-boxes and Sling view ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key RolesNearly a third of advertisers say they'll allocate more than 20% ...
