- More Consumers Now Launch TV Viewing Via Smart TV Apps Than Set-Top Boxes
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
Consumers express high loyalty to their default apps or sources. ...
- Amazon Scores Another Live Sports Coup, With NASCAR
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
It is sharing rights with four broadcast and cable networks, as NASCAR ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Sports Boost October Broadcast Viewing Share, Netflix Has 8 Of 10 Top Shows
Television News Daily, Wayne Friedman - Tuesday, November 21, 2023
NFL, college football, and other sports programming boosted overall broadcast viewing f ...
- Amazon Bakes Interactive Ads Into First Black Friday Football Game
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
A separate comedy stream for kids and post-game Garth Brooks concert a ...
- JD Power: Live Streamers Command Far Higher Loyalty Than Cable/Satellite, YouTube TV Rules
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
Likelihood of switching services in the next year is 12% with streamer ...
- Netflix: Seeking A New Live Sports Pitch?
TV Watch, Wayne Friedman - Thursday, November 16, 2023
Netflix is seemingly trying to find some interesting formula that will gi ...
- Peacock, Walmart Deal Gives Viewers 'Below Deck' Shoppable Moments
Television News Daily, Wayne Friedman - Monday, November 6, 2023
NBCU says the deal will allow Bravo viewers to "shop the momen ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2023
Google asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- TikTok As A Holiday Commerce Hub: A Conversation With Influential's Ryan Detert
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
Ryan Detert, CEO of influencer marketing firm Influential, provides insights on h ...
- Peacock Backs Off 'Most Live Sports' Claim
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
DirecTV, a vMVPD, objected to the SVOD's claim of the most li ...
- 59% Of Fans Globally Are Dissatisfied With Sports Content Options
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
More ad-supported options are seen as one answer to fans' struggle ...
- Amazon Ad Dollars Top $12B In Third Quarter
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Amazon smashed Wall Street expectations on Thursday after reporting that its ...
- Millennials Are Most Open To Ad-Supported VOD
MediaDailyNews, Karlene Lukovitz - Thursday, October 26, 2023
More than two-thirds have ad-supported services, and 21% of those on Netfl ...
- Amazon Proves Ad Dreams Come True For NFL Games
Search & Performance Insider, Laurie Sullivan - Thursday, October 26, 2023
Amazon claims to drive the youngest and most affluent audiences across streami ...
- Rock Hall Of Famers Ready To Roll On Disney+, Not HBO
TVBlog, Adam Buckman - Thursday, October 26, 2023
HBO had the annual "Rock & Roll Hall of Fame Induction Ceremon ...
- 47% Of U.S. Households Report Using FASTs Weekly
MediaDailyNews, Karlene Lukovitz - Friday, October 20, 2023
View time for streamers of all types declined in Q3, but FA ...
- Netflix Intros Live Sports, Title Sponsorships, Binge Ad Format
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
Sponsorships will be offered for series and seasons, as well as li ...
- Paramount To Shut Down Showtime Sports
MediaDailyNews, Karlene Lukovitz - Wednesday, October 18, 2023
Advertisers will lose a familiar option as CBS Sports assumes oversight ...
- Max Now 'Slightly Profitable,' Global Rollout Accelerates
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
2024's expansion will include 22 European markets, WBD International President Gerhard Zeil ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H Growth
Advanced TV Insider, Karlene Lukovitz - Friday, October 13, 2023
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- LiveRamp Debuts Targeting From Cleanrooms, Identity Resolution From The Cloud
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
LiveRamp gave brands, publishers, and technology platforms better data collaboration on Tuesda ...
- X Partners With Paris Hilton For Live Shopping Event
Marketing Daily, Colin Kirkland - Monday, October 2, 2023
Users "can watch a livestream, chat with others & shop at t ...
- Sports Rights Ownership Fragments As Spend Soars 68%
MediaDailyNews, Karlene Lukovitz - Monday, October 2, 2023
Competition from streamers for sports rights helped push spending across seven maj ...
- Live Streamers, At $69 Per Month, Far Less Likely To Churn Than Traditional Pay TV
MediaDailyNews, Karlene Lukovitz - Tuesday, October 3, 2023
YouTube TV is #1 in satisfaction among live streaming services, followed ...
- 2nd GOP Debate Viewership Slumps 26%, 30% Came Via Streaming
MediaDailyNews, Karlene Lukovitz - Friday, September 29, 2023
About 17% of streamed viewership came through Fox News and Univision streami ...
- Max: All In For Live Sports, News: Waiting For The Next 'Winning Time'?
TV Watch, Wayne Friedman - Friday, September 29, 2023
Max plans to add more live sports and live news content ...
- Major Streamers Form 1st Coalition For Regulatory Lobbying
MediaDailyNews, Karlene Lukovitz - Wednesday, September 27, 2023
Streaming Innovation Alliance is the first large unified trade group dedicated ...
- 35% Of NFL Fans Regularly Use Pirate Streaming To Watch Games
MediaDailyNews, Karlene Lukovitz - Friday, September 22, 2023
Poll of 3,200 fans finds higher rates of piracy among fans ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...