- Nexstar's Yashi To Launch Integrated Local TV, Digital Ads
Television News Daily, Wayne Friedman - Friday, April 22, 2016
Programmatic/ad tech company Yashi has launched the first local TV integrated line ...
- Lotame Looks To Local TV For Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Lotame CEO Andy Monfried tells AdExchanger the company has a big advanta ...
- Verizon Leading Yahoo Bidder Pool
MediaDailyNews, Laurie Sullivan - Monday, April 18, 2016
Verizon could become the last Yahoo bidder standing. Of the original 40-compa ...
- Disney-ABC To Speed Up Local TV Digital Adoption For Affiliates
Television News Daily, Wayne Friedman - Monday, April 18, 2016
Looking to give its TV station affiliates quicker leverage in monetizing digit ...
- Google Honing Local Home Services
SearchBlog, Laurie Sullivan - Monday, April 18, 2016
Building out local advertising offerings, Google's home service advertisements are now availab ...
- Local Versus National And Cross-Platform Data Gaps Pose Planning Challenges
Audience Buying Insider, Karlene Lukovitz - Friday, April 8, 2016
One of the biggest challenges in the move toward programmatic or automat ...