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Results for local media
London Live Goes Live - But Doesn't Impress 'The Guardian' On Debut Night
Around the Net In MAD London, Sean Hargrave - Tuesday, April 1, 2014
London Live is, for want of a better word, live. Following launches ...
Ad Revenue Down at Johnston Press, But Digital Growth Will Avoid Path To 'Oblivion'
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
The good news for Johnston Press is that it made an operative ...
Trinity Mirror Adopts Digital First Stance In Regionals
Around the Net In MAD London, Sean Hargrave - Wednesday, March 26, 2014
The march of the digital newsroom goes on unabated as Trinity Mirror ...
Who's Brave Enough To Admit Local Media Is Doomed?
London Blog, Sean Hargrave - Wednesday, March 26, 2014
Local media is very similar to libraries. If someone dares even question ...
Adobe's Mobile Services Support iBeacon, Predictive Tools
Mobile Marketing Daily, Laurie Sullivan - Tuesday, March 25, 2014
Adobe Systems released Tuesday a series of marketing cloud services to help ...
Digital Success Outweighed By Declining Print At Trinity Mirror
Around the Net In MAD London, Sean Hargrave - Monday, March 17, 2014
"Daily Mirror" owner Trinity Mirror's results show that rising fortunes in digital ...
Cox Media's Austin American-Statesman Launches Mobile App @SXSWi
Show Daily, Laurie Sullivan - Friday, March 7, 2014
Cox Media Group's local news outlet, Austin American-Statesman, released a mobile entertainment ...
VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertisers ...
Radio Ad Spend Up; Local Up; Digital Up
Research Brief, Jack Loechner - Monday, March 3, 2014
According to a new report issued by Borrell Associates on behalf of ...
Google Forms Private Programmatic Exchange With Local Media Consortium
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Google on Monday announced it has struck a deal with the Local ...
Ad Shop Wyse To Use Rentrak As Its Sole Local TV 'Currency'
MAD, Larissa Faw - Tuesday, February 18, 2014
The big midwest indie shop said it will use Rentrak instead of ...
5 Key Questions To Ask With Location-Based Mobile Advertising In 2014
Mobile Marketing Daily, Ryan Golden - Tuesday, February 18, 2014
As location-based targeting evolves in 2014, agencies need to ask more pointed ...
Google, Magna Global Strike Multimillion-Dollar Upfront Partnership
Search Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2014
Magna Global, part of IPG Mediabrands, committed $100 million of its managed ...
PubMatic Hires New CMO, Bolsters Partnership With Advance Digital
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walter ...
Eat At Joe's: Targeting The Last Hungry Mile
Data and Targeting Insider, Steve Smith - Tuesday, February 4, 2014
Local businesses are now getting the ability to target the hungry in ...
Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelmed, ...
Hale Global Guts Patch Staff
Around the Net In Media, Gavin O'Malley - Thursday, January 30, 2014
Not wasting any time, Hale Global -- which recently bought a majority ...
Meredith Magazine Revenues Slip, TV Jumps
MediaDailyNews, Erik Sass - Wednesday, January 29, 2014
Meredith Corp.'s revenues were basically flat in the first quarter of the ...
Local TV Soars, Late-Night TV Lures 24 Million
MediaDailyNews, Wayne Friedman - Tuesday, January 28, 2014
Local TV news programs got some rare good news: Higher viewership in ...
Doritos Shows Creativity Gets Marketers To The Super Bowl
SearchBlog, Laurie Sullivan - Wednesday, January 29, 2014
This year it takes more than athletic abilities to end up in ...
Whither Local News?
Online Media Daily Europe, Andy Oakes - Tuesday, January 28, 2014
Last week we heard that AOL is relinquishing its control of Patch, ...
Google Glass Sees Clearly Through VSP Partnership
SearchBlog, Laurie Sullivan - Tuesday, January 28, 2014
Picture a rendition of Johnny Nash's song "I Can See Clearly Now" ...
Location-Based Mobile Ads Forecast To Hit $10.8B In 2017
Mobile Marketing Daily, Gavin O'Malley - Thursday, January 16, 2014
Delivering on mobile's full potential, location-based ad targeting is finally ready for ...
AOL Parts With Patch, Sells Majority Stake To Hale Global
MediaDailyNews, Gavin O'Malley - Wednesday, January 15, 2014
AOL is effectively done with Patch -- but that doesn't mean the ...
Local Media Forecast To Rise Single Digits, Digital Expands
MediaDailyNews, Wayne Friedman - Wednesday, January 15, 2014
Local media revenue is set to climb mid-single-digit percentages this year. Just ...
DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants to ...
'Los Angeles Times' Launches E-Commerce Site
MediaDailyNews, Erik Sass - Tuesday, January 14, 2014
The Los Angeles Times Media Group is diving into e-commerce with District ...
How Aviate Supports Yahoo In Local Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 9, 2014
Technology that pushes local and timely information to the mobile phone owner ...
Why Patch Is Failing
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 20, 2013
From Patch to Citysearch to Sidewalk, why have local journalism networks so ...
Retrans, Digital Fees Boost Local TV Ad Base
MediaDailyNews, Wayne Friedman - Thursday, December 19, 2013
In the coming years, local TV advertising growth will grow between 2.5% ...
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