- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Magnetic Opens UK Office, Plans Further Expansion In Europe, Canada
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 31, 2014
Magnetic has opened its first international office in London and appointed Lu ...
- Google And Facebook: Analyzing What's Said (And Not) In Earnings Reports
SearchBlog, Laurie Sullivan - Friday, January 31, 2014
Analyzing sentiment has become second nature for online marketers prior to designi ...
- PCs Still Own Majority Of Search Dollars
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
A paid-search study from Kenshoo found that in Q4 2013, clicks ro ...
- Google To Pay Vringo Royalties From AdWords Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
Google has been ordered to pay I/P Engine, a patent licensing subsidia ...
- Consumers And Marketing Meet In Hyperlocal Experiences
SearchBlog, Laurie Sullivan - Thursday, January 30, 2014
Sometimes the campaign falters because brands don't have the resources needed ...
- Annual SEM Study Uncovers Trends And Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 29, 2014
An annual search engine marketing study reveals some of the top tool ...
- PLA Cost Per Click Rises; ROI Remains Stable
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
The cost per click (CPC) rose for text and product listing ad ...
- Behavior Analysis Triggering Increase In Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2014
The ability for search engines to analyze behavior remains an extremely importa ...
- Google Glass Sees Clearly Through VSP Partnership
SearchBlog, Laurie Sullivan - Tuesday, January 28, 2014
Picture a rendition of Johnny Nash's song "I Can See Clearly No ...
- A Search For SEOP Spells Digital Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
What does SEOP.com want with the URL digitalmarketing.com? The company, which focus ...
- 20% Of Shoppers Click On PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
One in five shoppers clicked on a link in a product listi ...
- YP CMO Checchi Shares Local Mobile Plans For 2014
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 23, 2014
Consumers now hold the world's information in the palm of their han ...
- The Cost Per Click On Retail Sites Could Offset Those On Search Engines
SearchBlog, Laurie Sullivan - Tuesday, January 21, 2014
For the first time this past holiday season, brands had an opportuni ...
- Seeing Marketing Though Google Smart Lenses
SearchBlog, Laurie Sullivan - Friday, January 17, 2014
Google has become a huge part of a brand's online marketing strateg ...
- DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants ...
- CPCs Play Ping-Pong With Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 16, 2014
The cost per click (CPC) for paid-search and product listing ads runni ...
- Automated Call Marketing Firm Invoca Secures $20 Million
MediaDailyNews, Mark Walsh - Tuesday, January 14, 2014
Call marketing technology provider Invoca on Tuesday announced closing $20 million ...
- Google: Hotel Photo Worth A Thousand Words
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2014
Google will offer hotels options for travelers to learn more about the ...
- How Aviate Supports Yahoo In Local Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 9, 2014
Technology that pushes local and timely information to the mobile phone own ...
- Voice Search May Lower CPCs
SearchBlog, Laurie Sullivan - Thursday, January 9, 2014
The longer phrases spoken in voice search queries create a much clos ...
- Google Technology Matches House Numbers With Location
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 7, 2014
Google engineers have developed technology that allows the company to use imag ...
- Search Mojo Rebrands As Marketing Mojo: Sign Of The Times
MAD, Laurie Sullivan - Friday, January 3, 2014
Search Mojo has become the latest search marketing agency to rebrand. T ...
- Linkify SDK Aims To Simplify Mobile Search
Mobile Marketing Daily, Laurie Sullivan - Friday, January 3, 2014
Japanese startup Studio Ousia has created a software development kit (SDK) f ...
- YP Acquires Sense Networks, Eyes Mobile Ad Expansion
Mobile Marketing Daily, Mark Walsh - Monday, January 6, 2014
YP on Monday announced acquiring mobile location-focused ad firm Sense Networks ...
- Google's Expandable Knowledge Graph Ads Will Change The Way Marketers Think About Search
SearchBlog, Laurie Sullivan - Monday, January 6, 2014
Google has been testing ads in expandable Knowledge Graph listing in sear ...