- Optimizing For Local When There's No Physical Location
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 29, 2016
Put user-focused content on category pages, use structure data to stand ou ...
- Using Location Data To Inform Search
Search & Performance Insider, Aaron Baar - Tuesday, July 26, 2016
Once seen as a threat to traditional business (remember "showrooming"?), smartphones a ...
- Comprehensive Guide To Negative Keywords: Part I
Search & Performance Marketing Daily, David Grow - Monday, July 18, 2016
Negative keywords are a great tool that marketers can use to optimi ...
- Google To Launch Indie Games Festival
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 14, 2016
Google wants to attract indie game developers to its platforms with ...
- Bing, YouTube, Twitch, Twitter Become DNC, RNC Live Streaming Options
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 14, 2016
The Democratic Party has unveiled plans to stream live its National Convention on Bin ...
- Google Makes Changes To PLA Broad Product Queries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2016
Google announced several updates to Shopping Campaigns Tuesday, such as a n ...
- How Hasbro Finds Authenticity In Brand Advocates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 8, 2016
Consumers are changing product design, perception and speed to market, not ju ...
- Upload, Search For Past Snaps In Memories, A New Snapchat Feature
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 6, 2016
Snapchat now gives users a glimpse of the past with the abili ...
- Mobile Search Top Source For Calls To Businesses
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 5, 2016
The 2016 Call Intelligence Index from Invoca analyzed 58 million calls acro ...
- The Beacons Are Coming. The Beacons Are Coming.
Search & Performance Insider, Aaron Baar - Tuesday, July 5, 2016
With search becoming increasingly mobile and location-specific, it's time to be su ...