- Location Ad Firm xAD Snags ESPN Mobile Head Bayle
Mobile Marketing Daily, Mark Walsh - Thursday, March 27, 2014
Michael Bayle, formerly vice president and general manager of ESPN Mobile, h ...
- Mobiquity Opens Mall-Based Beacon Network To Developers
Mobile Insider, Steve Smith - Wednesday, March 26, 2014
One of the most extensive in-mall proximity networks is opening its beac ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Hey Cheapskate Sports Fan! Buy A Real Seat, Why Dontcha?
MoBlog, Steve Smith - Monday, March 24, 2014
A new program for Golden State Warriors fans detects when a tick ...
- Bringing The Store To The Customer... No, Really
Mobile Insider, Steve Smith - Thursday, March 20, 2014
Two location-based programs that IPG Media Lab highlighted from their SXSW tr ...
- The Wearable Advertising Auction Model Designed By Search Experts
SearchBlog, Laurie Sullivan - Wednesday, March 19, 2014
What will advertisements look like on wearable devices, and how will t ...
- Be An Appliance, Not A Gadget: Do Marketers Overestimate Mobile Comfort?
Mobile Insider, Steve Smith - Monday, March 17, 2014
Marketers are by nature early adopters of relevant technology. So how mu ...
- All Aspects Of Mobility Now Key Driver Of Digital Growth In Companies
MoBlog, Steve Smith - Monday, March 10, 2014
The enterprise is not only internalizing mobility at an astonishing rate. Executiv ...
- Moasis Goes 'Hyper-Local' With Mobile Marketing Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Moasis is fine-tuning its mobile marketing platform to turn "local" into "hyper-local ...
- Serving The Locally Curious
Marketing: Travel, Gary Leopold - Monday, March 3, 2014
Hyper local movement requires hotel brands to rethink their role ...