- Beaconing & the World of Mobile Commerce
MobileShopTalk, Chuck Martin - Wednesday, December 31, 2014
As the year draws to a close, looking at what interested y ...
- Starcom MediaVest Taps PlaceIQ for Mobile Data
MoBlog, Erik Sass - Friday, December 19, 2014
Starcom MediaVest Group is moving to integrate location-based data into clients' med ...
- SMG Launches Location Analytics Platform With PlaceIQ
Real-Time Daily, Tyler Loechner - Friday, December 19, 2014
Automating the way that location-based ads are delivered and analyzed, Publicis Groupe ...
- Mining Location Data For Consumer Insight
Mobile Insider, Michael Provenzano - Thursday, December 18, 2014
Mobile search is only the tip of the iceberg when it com ...
- The New Happy Meal: Beacons Drive Sales at McDonald's
MobileShopTalk, Chuck Martin - Thursday, December 18, 2014
Fast food locations are quickly becoming a hotbed of mobile commerce. Wi ...
- Twitter Expected To Partner With Foursquare
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, December 17, 2014
Looking to expand its location-based efforts, Twitter is reportedly planning to partn ...
- Posterscope Launches Real-Time Outdoor Media Trading: Signs Outfront, Lamar From Supply-Side
Real-Time Daily, Joe Mandese - Friday, December 12, 2014
Dentsu Aegis Network's out-of-home agency Posterscope this morning unveiled what it clai ...
- Uber And Lyft Face More Privacy Questions
PolicyBlog, Wendy Davis - Friday, December 5, 2014
Politicians in New York City reportedly have joined the growing roster ...
- Starbucks And Asda Roll Out Location-Based Mobile Ad Campaigns To Drive Footfall
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Both retailers have been running campaigns with geotargeting network xAd, claiming ...
- Location Is Mobile's Cookie - And Footfall Could Be Its Metric, Thanks To Beacons
London Blog, Sean Hargrave - Wednesday, December 3, 2014
If location truly is mobile's cookie then what brands currently experimenting wi ...