- New YP Ad Product Offers Digital Audience Extensions
MediaDailyNews, Erik Sass - Wednesday, April 29, 2015
A dominant player in print listings and local advertising, YP is continui ...
- Mobile Commerce Readies to Flip the ON Switch
MobileShopTalk, Chuck Martin - Monday, April 27, 2015
The technology is getting ready for a virtual onslaught of new commer ...
- Foursquare Beefs Up Sales Team
Social Media & Marketing Daily, Gavin O'Malley - Friday, April 24, 2015
To sell the dream of location-based ad targeting, Foursquare has added sever ...
- Facebook Testing New Notifications Tab
The Social Graf, Erik Sass - Friday, April 24, 2015
Facebook is planning to give its notifications a major makeover, converting ...
- Valpak Unveils Coupon App For Apple Watch
MediaDailyNews, Erik Sass - Wednesday, April 22, 2015
Digital coupons are coming to Apple Watch courtesy of Valpak, which ...
- The Beacon Trajectory: More Money, Uses, Numbers, Features
MobileShopTalk, Chuck Martin - Thursday, April 23, 2015
After a year of trials and experiments, beaconing is not only getti ...
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
Mobile Insider, Ratko Vidakovic - Tuesday, April 21, 2015
In the cookie-less world of mobile, hyperlocal data is an effective w ...
- Eye Corp Bows Jukebox Network
MediaDailyNews, Erik Sass - Friday, April 17, 2015
Eye Corp Media -- an out-of-home advertising company with a network ...
- 37% of Large Retailers to Deploy Beacons This Year
MobileShopTalk, Chuck Martin - Friday, April 17, 2015
Many large and small retailers plan to deploy beacons this year b ...
- Connecting The (Data) Dots
Mobile Insider, Melinda Krueger - Thursday, April 16, 2015
We have mountains of data -- but more often than not, it ...
- Near Me Searches On Rise
SearchBlog, Laurie Sullivan - Wednesday, April 15, 2015
Major towns in Southern California -- even Los Angeles -- have beg ...
- Foursquare Rolls Out Pinpoint, Delivers Brand Audience
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 14, 2015
Hoping to attract more brand dollars, Foursquare is rolling out Pinpoint ...
- TouchTunes Launches Programmatic DOOH Platform, Includes Jukebox And TV Inventory
Real-Time Daily, Tyler Loechner - Thursday, April 9, 2015
Marketers from all corners of the ad industry are turning to programmat ...
- Location-Based Data Firm Gravy Raises $7.6M In Round Led By Gannett
Mobile Marketing Daily, Tyler Loechner - Thursday, April 9, 2015
Gravy, a location-based data analytics firm, on Thursday announced it has clos ...
- OwnerIQ Taps RSi For In-Store Sales Data, Claims It 'Closes The Loop'
Real-Time Daily, Tyler Loechner - Thursday, April 2, 2015
OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it h ...