- Foursquare Extends Mayor Availability
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 23, 2015
From location-based ad targeting to programmatic partnerships, Foursquare has recently been bu ...
- Tapping into All the Smartphone Sensors
MobileShopTalk, Chuck Martin - Tuesday, June 23, 2015
For the longest time, only a portion of the power of smartphon ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- Apple Deep Links Siri Into Apps To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2015
Apple has announced an application programming interface (API) to deep link conte ...
- Mobile Ad Impact Is Proximity- And Category-Sensitive
Data and Targeting Insider, Steve Smith - Wednesday, June 10, 2015
Proximity matters when it comes to mobile ad effectiveness, but not a ...
- Facebook Revamps Location Options In Messenger
Social Media & Marketing Daily, Gavin O'Malley - Friday, June 5, 2015
Amid growing privacy concerns, Facebook is rethinking how Messenger users should sha ...
- 85% Look to NFC for Deals & Coupons
MobileShopTalk, Chuck Martin - Wednesday, June 3, 2015
When consumers understand how NFC could be used for shopping, many easi ...
- Sprinklr Buys New Brand, Enhances Customer Analytics
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 2, 2015
Sprinklr has acquired location-specific text analytics software start-up NewBrand. With the acquisitio ...
- Very.co.uk Runs Location And Weather-Based Mobile Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign th ...
- Microsoft Promotes Cortana Through Location-Based Digital Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Microsoft's voice-activated personal assistant Cortana has been showcased across the UK ...