- Political Advertisers Should Spend More Time On Mobile
Mobile Marketing Daily, Ben Frederick - Friday, February 26, 2016
Between the outrageous moments in debates and the shifting ad-tech landscape, t ...
- Google Technology Begins To Identify Location In Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 25, 2016
Google is developing software that can determine where someone snapped a pho ...
- IAB Posts Buyer's Guide To DOOH
MediaDailyNews, Erik Sass - Tuesday, February 16, 2016
Last week the Interactive Advertising Bureau released its first buyer's guide f ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Placed Launches Out-of-Home Attribution
Mobile Marketing Daily, Ben Frederick - Wednesday, February 3, 2016
Place applies tactics commonly used for measuring the viewability of digital advertisemen ...
- A Search On Uber Triggers Location-Based Destination Campaign
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 1, 2016
Chicago residents searching for a Uber ride on its app can w ...