- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- YP Introduces Audience Tracking Product
Mobile Marketing Daily, Ben Frederick - Monday, July 25, 2016
YP (formerly YellowPages), has announced the release of an audience-tracking product, call ...
- 'Near-Me' Searches Become Dominant On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2016
Some eight in 10 searches looking for the "best time" to vis ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- PlaceIQ Integrates With Oracle's BlueKai Marketplace, Mobile Location Data Now Available
Mobile Marketing Daily, Ben Frederick - Wednesday, July 13, 2016
The Oracle Data Cloud has more than 1,500 data partners and integrat ...
- UberMedia Launches New Tool To Enhance Geo-Targeting
Real-Time Daily, Philip Rosenstein - Friday, July 15, 2016
The cross-screen mobile advertising firm UberMedia announced on Wednesday a new locati ...
- Pokeconomy Takes Ad Cue From Google, Adds Location-Based Ads
SearchBlog, Laurie Sullivan - Thursday, July 14, 2016
Sponsored locations will soon provide a new revenue stream for Pokemon G ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Cuebiq Pens Strategic Partnerships With DSPs, Agencies
Mobile Marketing Daily, Ben Frederick - Friday, July 8, 2016
Cuebiq, a location intelligence company, announced the formation of strategic partnerships wi ...
- The Flying Selfie: Facial Recognition, Drone Camera Landing In U.S., Japan, Australia
AI & IoT Daily, Chase Martin - Wednesday, July 6, 2016
A newly raised $12 million investment says people may want a self ...
- Innovid Furthers Partnership With IAS, Adding Real-Time Fraud Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 7, 2016
IAS and Innovid have enhanced their partnership to protect campaigns that r ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...