- Will Brand Loyalty Return In Good Times?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
Kai Ryssdal chats with Northwestern marketing professor Eric Anderson, who says peop ...
- The News About Consumer Loyalty Is Worse Than You Imagined
Around the Net In Brand Marketing, Thom Forbes - Monday, June 22, 2009
The average brand lost a third of its formerly highly loyal custome ...
- Eddie Bauer's Still Up There
Marketing Daily, Robert Passikoff - Friday, June 19, 2009
Whoever ends up buying the brand is pretty sure to end ...
- Customer Loyalty: How To Earn It
Marketing Daily, Guy Maser - Tuesday, June 16, 2009
If you want customers to be loyal to you, you must ...
- Income Not Linked To Alcohol Brand Loyalty
Marketing Daily, Karlene Lukovitz - Thursday, June 11, 2009
The dominant behavior for all American adults, across income levels, is ...
- Chase Launches New Rewards Program
Marketing Daily, - Tuesday, June 9, 2009
Chase Card Services has launched a new rewards program for its Cha ...
- Grupo Posadas Selects Neolane For Loyalty Programs
Marketing Daily, - Wednesday, June 3, 2009
Latin American hotel operator Grupo Posadas has selected Neolane's Cross-Channel Marketing Optimizati ...
- What's In The Cards?
Marketing Daily, Robert Passikoff - Tuesday, June 2, 2009
You'd better hope that those new regulations are in easy-to-understand language. An ...