- Disconnects Hamper Loyalty Program Effectiveness
Marketing Daily, Karlene Lukovitz - Monday, January 25, 2010
Loyalty programs represent a large and growing portion of marketing budgets. B ...
- Toyota, Honda Win Polk Loyalty Awards
Marketing Daily, - Wednesday, January 13, 2010
Toyota edged out GM for the first time in nine years a ...
- Outback, Tim McGraw Team For Loyalty Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 12, 2010
"My Outback Rewards Program" will launch on Jan. 25. In addition ...
- New Dimensions In Television
Marketing Daily, Robert Passikoff - Friday, January 8, 2010
Who'll be the beneficiary of technological changes? Brands to which consumers a ...
- Spanish Brand Ranking Reverberates In U.S.
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
"When you look at the Hispanic market in the U.S. it ...
- Warning: Frequent Flyer Miles Could Disappear
Marketing Daily, Tanya Gazdik - Monday, January 4, 2010
More than 277 million frequent flyer members belong to an average ...