- BP's Woes Illustrate Risk Of Green Branding
Marketing Daily, Sarah Mahoney - Friday, April 30, 2010
"Since the accident, BP has gone from being No. 1 in i ...
- Boomer Women Love Their Beauty Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 28, 2010
While the recession may have taught many women the delicate art ...
- Marketing That's Unexpected
MarketingTools: CRM, Chad Little - Tuesday, April 13, 2010
Is anyone going to blog about a free meal after 10 stam ...
- Dunkin' Is Amex Blue's 1st Non-Travel Partner
Marketing Daily, Karl Greenberg - Wednesday, April 7, 2010
When the program began, it was available only as part of t ...
- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...
- Marketers Beefing Up Loyalty Programs To Retain Customers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 5, 2010
Many brands and retailers have been improving their loyalty programs during t ...