- Tops In Loyalty: JetBlue, USAA And American Express
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2011
The rankings measure customer loyalty using Net Promoter Score (willingness to recommend ...
- Cadillac Roles Out 'Shield' Loyalty Program
Marketing Daily, - Tuesday, February 15, 2011
Cadillac is launching an owner loyalty program called Cadillac Shield that includ ...
- Rite Aid, Borders, Chase Top Rewards Programs
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The third installment of the Recommendation Index finds that consumers are mo ...
- Brand Keys: Southwest, Delta Are Top Airlines
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2011
"Southwest has always had more empathy for their customer and their frustration ...
- Local Hooks, Positioning Spark Ace Hardware Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2011
For Ace Hardware, customer satisfaction isn't just a nice idea -- it ...
- Have Apps Killed Brand Loyalty?
Marketing Daily, Jeff Hilimire - Wednesday, February 9, 2011
Should I support my local retailer, get the deal-with-purchase at Best Bu ...
- Expanded Samsung Programs Boost Customer Loyalty
Marketing Daily, Aaron Baar - Tuesday, February 8, 2011
"A large part [of our consumer engagement strategy] is offering a consiste ...
- Hyundai On Top For Second Year In Loyalty Index
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Hyundai's turnaround is remarkable, not least because the automaker is for t ...
- Brand Keys: Loyalty Now Hinges On 'Delight'
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
Today, the brands across all categories that are knocking the ball o ...
- Study: Gens X, Y Rely On Research, Less On Loyalty
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
The study, based on a Fall 2010 poll of 865 Gen ...