- Next Big Thing? Big Y Launches $20 Loyalty Card
Marketing Daily, Sarah Mahoney - Thursday, March 31, 2011
"It's certainly a bold move," Ted Zittell, a Toronto-based consultant for McMilla ...
- So Loyal, They'll Buy Shirts Off Their Backs
Marketing Daily, Robert Passikoff - Thursday, March 31, 2011
Game attendance correlates with fan loyalty, too, but loyalty is a compl ...
- Finding: Loyalty/Rewards Programs Lacking
Marketing Daily, Aaron Baar - Wednesday, March 16, 2011
"Retailers have an opportunity to build loyalty with their customers," Rob Sewar ...
- Southwest Enlists Dude Perfect For Sweeps
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
The airline has teamed up with the internet basketball trick-shot artists, Du ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- Study: Bad News Travels Fast
Marketing Daily, - Tuesday, March 8, 2011
One-quarter of U.S. consumers are far more likely to spread the wo ...
- Recognize User Ecosystems, Drive Affinity
Marketing Daily, Rob Barrish - Wednesday, March 2, 2011
When a device morphs from being a mere status symbol into ...