- How To Turn Your Superfans Into Guerrilla Marketers
Engage:Teens, Sanjay Dholakia - Thursday, July 28, 2011
Teens are natural marketers: they are extremely enthusiastic about the things th ...
- How Lack Of Loyalty KO'd Borders
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Even as bookstore fans are lamenting the liquidation of Borders, marketing exper ...
- Measuring The Pay-Off For Customer Loyalty
Marketing Daily, Laura Patterson - Thursday, July 21, 2011
Investing and implementing any customer loyalty initiative should be made in t ...
- Stampt App To End Paper Loyalty Cards
Online Media Daily, Mark Walsh - Wednesday, July 20, 2011
Mobile startup Stampt, which aims to replace the traditional store loyalty ca ...
- Inspiring Brand Loyalty Within Developing India
Marketing Daily, Elle Morris - Tuesday, July 5, 2011
Brands must understand the daily, often pragmatic needs of Indian women a ...