- American Express Celebrates 'Member Since'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
"Since the launch of the 'Member Since' app, we've seen Amex cardmembe ...
- Capitalizing On Behavioral Data To Create A Better Customer Loyalty Experience
Marketing Daily, Michael Hemsey - Wednesday, November 20, 2013
It's time marketers recognize that their perception of reality is different fr ...
- Mobile, Search And Loyalty Are A Triple Threat To Successful Marketing To Affluents
Engage:Affluent, John Cashman - Monday, November 18, 2013
"How do you market to affluents?" is a typical question a bra ...
- Four Out of Ten Canadians Recommend Brands on Social Media
The Social Graf, Erik Sass - Friday, November 15, 2013
More and more Canadians are using social media to recommend brands ...
- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...