- Study: Restaurant Loyalty Programs Lack Impact
Marketing Daily, Karlene Lukovitz - Monday, March 31, 2014
Many restaurant brands need to market their loyalty programs more clearly ...
- Sainsbury's New Advertising and Marketing Mantra: Stop Telling And Join Conversations Instead
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
Marketing is changing, Sainsbury's says, from broadcasting messages to seeking to influen ...
- BA First Awards Joint Advertising And Loyalty Account To BBH
Around the Net In MAD London, Sean Hargrave - Wednesday, March 19, 2014
British Airways is claiming to have become the first major brand ...
- One View Of One Customer - Are We Nearly There Yet?
London Blog, Sean Hargrave - Wednesday, March 19, 2014
BA's decision to align its advertising and CRM accounts under BBH, ...
- United Airlines Expands Mercedes-Benz Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 13, 2014
United Airlines is expanding its relationship with Mercedes-Benz. The airline will expa ...
- Crowne Plaza Fuels 'Big Win' Vids With Rickie Fowler
Marketing Daily, Karl Greenberg - Thursday, March 13, 2014
Crowne Plaza's piece of the "Big Win" promotional pie centers on vide ...
- Walgreens, Roush Fenway Racing In Card Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
Walgreens is promoting its Balance Financial Card via a partnership with Rou ...