- The Value Of A Brand Loyalty Program
Research Brief, Jack Loechner - Wednesday, April 22, 2015
According to the 2015 Loyalty Report from Bond Brand Loyalty, the pa ...
- Connecting The (Data) Dots
Mobile Insider, Melinda Krueger - Thursday, April 16, 2015
We have mountains of data -- but more often than not, it ...
- Marketers: Are You Focused On Attracting App Users?
Mobile Insider, David Dague - Tuesday, April 14, 2015
Brands spend billions on Big Data and advanced analytics, gathering customer insigh ...
- Sainsbury's Risks Loyalty Backlash By Halving Nectar Points
Around the Net In MAD London, Sean Hargrave - Monday, April 13, 2015
Sainsbury's has halved the amount of Nectar points you can earn f ...
- Promotors Breed Promotors
Marketing: Travel, Matthew Bailey - Monday, April 13, 2015
I knew this saying was true, but to see tangible examples ...