- Amazon Adds 'Stickiness' With Music And Clarkson. Spotify And Apple Take Note
London Blog, Sean Hargrave - Friday, July 31, 2015
Amazon has had a great week. Prime Music and a motoring sh ...
- Supermarket Sales Up Thanks To Loyalty Schemes And Ad Campaigns
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
The latest grocery share figures from Kantar Worldpanel for the 12 wee ...
- Millennials Want Loyalty Points For Engagement With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
Some 59.5% of millennials are willing to earn loyalty points in exchan ...
- Harvey Nichols Shoplifter CCTV Ad Promotes Legal 'Freebies' Via Loyalty App
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Harvey Nichols has lived up to its "tongue in cheek" image wi ...
- Apple Pay Is Here -- But Could Its Biggest Promise Be Beacons And Loyalty?
London Blog, Sean Hargrave - Tuesday, July 14, 2015
Digital marketers should be excited by mobile contactless payments but the bigge ...
- Consumers To Brands: I Love You, But You Don't Know Me
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2015
Brands say they know their customers, but results from a recent stu ...
- Be Emotional And Think Long-Term Rather Than Price And Loyalty, Says A&E/DDB
Around the Net In MAD London, Sean Hargrave - Thursday, July 9, 2015
Brands that focus on loyalty-based campaigns over emotional messaging are much mo ...
- Human Emotion Is The Key To Unlock Long-Term Brand Relationships
London Blog, Sean Hargrave - Thursday, July 9, 2015
As digital marketers fine-tune an automatic campaign on an Excel spreadsheet, t ...
- Is Loyalty's Future In Mobile Apps?
Around the Net In MAD London, Sean Hargrave - Wednesday, July 1, 2015
The days of retailers offering customers only traditional loyalty cards could ...