- Affinity Credit Card Companies Need To Expand Customer Base
Marketing Daily, Tanya Gazdik - Sunday, August 30, 2015
Competition in the co-branded or affinity credit card segment continues to ...
- Yuno Rewards Users When Friends Buy Products
The Social Graf, Erik Sass - Monday, August 31, 2015
With ad dollars flooding into social media and everyone obsessed with soci ...
- Baby Boomers Exchange Loyalty For Customer Service, Simplicity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2015
Customer service and ad relevance are two keys to attracting the Ba ...
- SPG, American Express Expand Benefits
Marketing Daily, Tanya Gazdik - Thursday, August 13, 2015
Starwood Preferred Guest American Express credit card holders are receiving new benefi ...
- Smartphone Users Highly Loyal To OS
Marketing Daily, Aaron Baar - Tuesday, August 11, 2015
There is one time when consumers are more likely to switch operati ...
- Mobile Retail Apps As Proximate Concierge
Research Brief, Jack Loechner - Monday, August 3, 2015
Customer loyalty has to be earned, and marketers can win this devoti ...
- Gen Xers Do Not Give Away Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2015
It's not easy to earn brand loyalty from Generation X, the s ...