- Volvo Uses Twitter Chat For Digital Focus Group
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
Volvo is boosting the digital portion of its U.S. media spend ...
- Amid Gatsby Bling, Tiffany Tops Estimates
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2013
Tiffany & Co. says its sales gained 9% in the first-quarter ...
- Rolls-Royce Looking For Global AOR
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its glob ...
- 5 New Imperatives For Luxury Brands
Engage:Affluent, Stephen Kraus - Wednesday, May 15, 2013
Despite ongoing economic concerns, the last few years have largely been go ...
- Cadillac Goes To The Ball
Marketing Daily, Karl Greenberg - Tuesday, May 7, 2013
The event in the back very likely was aligned in some w ...
- Lexus Goes Global With Design
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
The new effort uses handcrafted art as a metaphor for a Lex ...
- No April Fools: Sales Are Booming
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
Jesse Toprak, head of industry analysis at TrueCar.com, says to look ...