- Growth Opportunities In The Growing Leisure Economy
Engage:Affluent, Stephen Kraus - Wednesday, May 21, 2014
Recently, I wrote about Affluents "rising up the hierarchy of needs" ...
- Cadillac Examines World History Of Wealth
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
Notes a GM spokesperson: "It's a creative way to express the fa ...
- Putting A Luxury Lens On Mobile Marketing
Engage:Affluent, Raquel Cadourcy - Friday, May 16, 2014
The mobile phone is the modern day concierge, especially for consumers wi ...
- Why Luxury Brands Need Scarcity Marketing On The Web
Engage:Affluent, Paras Chopra - Friday, May 9, 2014
Luxury goods marketers have long understood the value of scarcity. Whether th ...
- Hyundai To Tout Genesis And Sonata At FIFA
Marketing Daily, Karl Greenberg - Thursday, May 8, 2014
Steve Shannon, VP marketing of Hyundai Motor America, tells "Marketing Daily" th ...
- BMW, Lexus Lead In Luxury Auto Consideration
Marketing Daily, Karl Greenberg - Monday, May 5, 2014
YouGov BrandIndex says Mercedes-Benz, which has consistently ranked among the top thr ...