- Gucci Targets 'True' Luxury Customers
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 8, 2023
Gucci has opened a new 15,000-square-foot megastore as its London flagship. It comes ...
- For Retailers, Catalogs Continue Their Comeback
Retail Insider, Sarah Mahoney - Wednesday, September 6, 2023
More effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- With 'New Frontiers,' Neiman Marcus Goes For Grit, Guts, Glamour
Marketing Daily, Sarah Mahoney - Monday, August 28, 2023
In its first campaign under new leadership, luxury retailer aims for ...
- Tapestry Buys Michael Kors, Versace For $8.5B
Marketing Daily, Sarah Mahoney - Thursday, August 10, 2023
Tapestry, which already owns luxury brands like Coach and Kate Spade, ...
- VICI Properties Invests In Canyon Ranch Luxury Resorts
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, August 6, 2023
VICI Properties, a New York-based real estate investment trust specializing in entertainment projects, h ...
- Aurate Moves Into Macy's, Helzberg Diamonds
D2C Insider, Sarah Mahoney - Monday, August 7, 2023
Buoyed with new funding, the luxury D2C jeweler is expanding into physic ...
- Burberry Taps Emma Mackey For New Goddess Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
Emma Mackey may play a Nobel-winning physicist in "Barbie." But she's leadi ...
- Chalk Digital Acquires 'Unique Homes'
Publishers Daily, Ray Schultz - Monday, July 31, 2023
Luxury property brand will expand into digital under new owners. ...
- Ooh-La-La-Lympics: LVMH Signs On As Paris 2024 Partner
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2023
Though late in coming, the luxury giant's deal will provide a podi ...
- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard Places
Retail Insider, Sarah Mahoney - Wednesday, July 26, 2023
Luxury expert Milton Pedraza weighs in on how the biggest names ...
- Acura Collaborates With Danish Luxury Audio Brand
Marketing Daily, Tanya Gazdik - Tuesday, July 11, 2023
The Bang & Olufsen premium audio system in the new Acura Z ...
- Maserati Teases Short 'Heartfelt' Film
Marketing Daily, Tanya Gazdik - Friday, June 30, 2023
Set in Italy, the short delves into "an extraordinary story about fami ...
- Porsche Engages Consumers Via Studio Space
Marketing Daily, Tanya Gazdik - Wednesday, June 28, 2023
The concept is similar to those executed by two other luxury brand ...
- American Express Looks To Expand Program With Seasonal Offers
Search & Performance Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
The giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Nordstrom's Sales Fall, As Luxury Takes New Shapes
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 1, 2023
Affluent shoppers are reining in splurges, with Nordstrom and Saks feeling t ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Following key creative strategies can drive higher performance for luxury brand campaig ...
- Luxury Automaker Bentley Takes Care Of The Bees
Marketing Daily, Tanya Gazdik - Friday, May 19, 2023
Seven new hives are being installed in the "Bentley Bees" colony ...
- Zales Moves Into Jewelry Rental Market With Rocksbox
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 8, 2023
Zales X Rocksbox is giving new meaning to the "something borrowed" traditio ...
- Private Jet Charter Caters To Pet Owners
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 7, 2023
Pet owners, especially those who don't want to put their snub-nosed ...
- Sephora Names Ex-Pepsi Exec New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 4, 2023
Zena Srivatsa Arnold, joining Sephora this summer, also held key marketing jo ...
- Swedish Luxury Brand Plans U.S. Expansion
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 30, 2023
Family-owned Swedish luxury bed brand Hästens is planning to expand in the Unit ...
- Deloitte, McKinsey Data Show More Consumer Confidence, Shifting Splurges
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 28, 2023
Consumers are still spending it up, and seem less worried than economis ...
- Spending Surges On High-End Beauty Products
Marketing Daily, Sarah Mahoney - Tuesday, April 25, 2023
Sales of pricey makeup, fragrance and skincare products jumped 16% in t ...
- Former TIkTok Executive Chosen As Farfetch CMO
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 24, 2023
Luxury fashion ecommerce platform Farfetch has named Nick Tran as its n ...
- Lincoln Nautilus Offers 'Sanctuary For Senses'
Marketing Daily, Tanya Gazdik - Monday, April 17, 2023
The midsize luxury SUV was designed to attract new, younger and mo ...
- Stagwell Unveils New 'Studio Model' Luxury-Focused Agency
MAD, Steve McClellan - Friday, April 14, 2023
Studio Cadeaux will serve clients in the fashion, beauty and luxury categori ...
- Gal Gadot, Jimin, Zoe Kravitz Star In New Tiffany Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Retailer continues to chart new territory with "This is Tiffany," campaign th ...
- Internova Travel Group Debuts Print/Digital Magazine For Affluent Travelers
Publishers Daily, Ray Schultz - Tuesday, April 4, 2023
The new publication is being mailed this week to 100,000 top clien ...