- BMW, McClaren, Bugatti Partner With Apparel Brands
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
"Keeping a close eye on the latest lifestyle developments is part ...
- The New Luxury: Sustainability; Fewer, Better Pieces
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2020
Researcher: "In times of uncertainty, people are less likely to go o ...
- Auto Execs To Bare Secrets Of Success Despite Global Pandemic
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
2020 is proving to be a real test of an auto marketer ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Search & Performance Insider, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether the ...
- Special Issue Of 'Modern Luxury' Donates Proceeds To Feeding America
Publishers Daily, Sara Guaglione - Wednesday, May 20, 2020
The special May/June issue features 50-plus pages of inspiring stories of ho ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openin ...
- 'Travel + Leisure' Updates Print Magazine, Logo
Publishers Daily, Sara Guaglione - Thursday, January 30, 2020
Starting with the March issue, the luxe monthly will have a tweak ...
- Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Vans, which is one of the most-searched terms in the U.S., to ...
- Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In Gaming
MediaDailyNews, - Thursday, November 7, 2019
About a month ago, many were shocked to see Riot Games, creato ...
- What Kylie Jenner's Deleted Instagram Video Means For Luxury Brands
Publishing Insider, - Monday, October 14, 2019
The cosmetics mogul apparently was shamed into deleting the Instagram video aft ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyal ...
- Infiniti Takes Different Approach To Luxury
Drive Time, Tanya Gazdik - Monday, September 23, 2019
Affluent people now show their status more often through experiences instead ...
- Automakers Increase TV Spending Prior To Labor Day
Marketing Daily, Tanya Gazdik - Monday, September 2, 2019
Digital advertising has become a growing part of auto companies' media plan ...
- Michael Zivyak Named President, Group Publisher 'Modern Luxury Scottsdale'
Publishers Daily, Sara Guaglione - Wednesday, July 3, 2019
Zivyak will oversee all local content in the Southwest luxury market, includi ...
- LVMH Calls EMEA Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, July 2, 2019
Luxury goods company LVMH is calling a review of its EMEA med ...
- Brands Must Rethink Luxury And Millennials, And Activism Too
London Blog, Sean Hargrave - Tuesday, July 2, 2019
Comscore offers surprises on luxury customers, and reveals that the public do ...
- Airbnb Goes Seriously Upscale With Luxury Division
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 26, 2019
Airbnb has unveiled a service called Luxe featuring more than 2,000 high-e ...
- Cadillac Reveals First-Ever CT4-V and CT5-V
Marketing Daily, Tanya Gazdik - Sunday, June 2, 2019
The vehicles represent Cadillac's realigned sedan portfolio, characterized by new proportions, innovati ...
- Acura Brings Potential Buyers Inside For A Look At Luxury
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The frictionless AR experience allowed the target to "sit" inside the RD ...
- 4As Case Study: Audi's Effort To Move The Needle In The U.S.
MAD, Larissa Faw - Wednesday, March 27, 2019
Audi has had a pretty rocky history in the U.S., admitted Lor ...
- Forrester: Why Brick-And-Mortar Is Failing Luxury
Marketing Daily, Sarah Mahoney - Sunday, February 24, 2019
High-end department stores continue to lose relevance and market share, replaced ...
- Cadillac Showcases SUV Portfolio In 'Rise Above' At Oscars
Marketing Daily, Tanya Gazdik - Friday, February 22, 2019
Spots feature music of Childish Gambino, "at the forefront of cultural conversati ...
- 2019 Affluent Outlook: What A Difference A Year Makes
Marketing Insider, Michael Baer - Friday, February 15, 2019
Overall, economic storm clouds appeared in late Q4 '18 and clearly provid ...
- Lincoln Debuts Grammy's Spot Featuring Serena Williams
Marketing Daily, Tanya Gazdik - Friday, February 8, 2019
The 60-second ad, "Sanctuary," shows the tennis icon and new mom relaxi ...
- The Yin-Yang Of Luxury As Marketing Opportunity
Marketing Insider, Michael Baer - Monday, February 11, 2019
Luxury is a feeling, but many consumers have mixed emotions of enjoyme ...
- Ritz-Carlton Yacht Collection To Offer Luxury Voyages
Marketing Daily, Tanya Gazdik - Thursday, February 7, 2019
The website allows visitors to sign up for a digital brochure wi ...
- BMW Celebrates Diversity To Showcase Sporty X2 Model
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The LGBTQ community, possessing a bold and rebellious mindset to live li ...
- How To Connect With The New Luxe Consumer
Marketing Insider, Jon Hall - Monday, December 10, 2018
These consumers are the tastemakers for the tastemakers, ahead of the trend ...
- Luxury Retailer Artemest Intros AR Shopping App
AI & IoT Daily, Chuck Martin - Monday, October 22, 2018
The AR tool allows users to preview objects in their home, wi ...
- Laura Eckstein Jones Named 'Angeleno' EIC
Publishers Daily, Sara Guaglione - Friday, August 31, 2018
Eckstein Jones has worked at Modern Luxury since 2013, across the 'Angeleno ...