- Accenture Acquires UK Creative Shop Karmarama
MAD, Steve McClellan - Tuesday, November 29, 2016
The purchase is the latest move into the marketing services realm f ...
- Advantage Solutions Acquires Upshot
MAD, Larissa Faw - Tuesday, November 29, 2016
Upshot will continue to operate under its own name as it joi ...
- WPP Adds Another Asset To Its Shopper Marketing Arsenal
MAD, Steve McClellan - Tuesday, November 29, 2016
WPP has agreed to acquire Cincinnati-based Promotion Execution Partners ("PEP"), a proje ...
- Yet Another Agency Makes Yet Another Acquisition Netting Yet Another Totally New Thing
Mediapsssst, Richard Whitman - Tuesday, November 29, 2016
Irvine-based agency Advantage Solutions has acquired Upshot, a consumer marketing agency bas ...
- Dentsu Aegis Boosts E-Commerce Offering In Asia With Bluecom Acquisition
MAD, Steve McClellan - Sunday, November 27, 2016
Bluecom will become part of Dentsu Aegis Network's digital agency Isobar Chi ...
- Time Inc. Spurns Takeover By Bronfman
The Daily Blog, Erik Sass - Monday, November 28, 2016
Over the weekend, Time Inc., rejected a takeover bid from billionaire Edg ...
- Gavin Acquires TFM Advertising
MAD, Larissa Faw - Monday, November 21, 2016
Gavin Advertising, a digitally-focused PR and marketing agency, is acquiring TFM Advertisi ...
- NBCU Invests $200M In 'BuzzFeed' To Up Ad Sales, Video
Publishers Daily, Sara Guaglione - Monday, November 21, 2016
NBCU's most recent investment in 'BuzzFeed' will fund its production of short-for ...
- AT&T, Dish And WPP Group Take Joint Ownership Of Invidi
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Invidi, which provides media companies with addressable TV advertising platforms, will contin ...
- Warner Bros. Buying Machinima For $100M
Around the Net In Media, Gavin O'Malley - Friday, November 18, 2016
Warner Brothers is buying digital programming giant Machinima for nearly $100 millio ...
- Dentsu Aegis Adds Multicultural Muscle To Its U.S. Offering With Gravity Media Acquisition
MAD, Steve McClellan - Wednesday, November 16, 2016
Dentsu Aegis Network has acquired Findr Group, owner of Gravity Media ("Gravity" ...
- Charleston-Based The Brandon Agency Acquires Charlotte-Based Artizen Studio
Mediapsssst, Richard Whitman - Monday, November 14, 2016
The acquisition will hook The Brandon Agency up with Artizen clients, whi ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Empower Acquires Creative Shop, Proclaims Founder Its Chief Creative Officer
MAD, Steve McClellan - Thursday, November 10, 2016
Empower MediaMarketing has acquired agency PROCLAMATION, founded by Jeff Warman and form ...
- Does Trump's Win Put AT&T's Time Warner Deal In Jeopardy?
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
The election of Donald Trump casts "immediate doubt" on AT&T's acquisition ...
- Adobe To Acquire Video Ad Platform TubeMogul For $540M
Real-Time Daily, Tobi Elkin - Thursday, November 10, 2016
Adobe said it would acquire TubeMogul, Inc. in a deal valued ...
- Former Cablevision Execs Buy Audience/Analytics Company
Television News Daily, Wayne Friedman - Thursday, November 10, 2016
Former Cablevision Systems executives have acquired Analytics Media Group (AMG) through t ...
- Twitter To Field Offers For Vine
Mobile Marketing Daily, Gavin O'Malley - Monday, November 7, 2016
Twitter -- parent company of what was thought to be the doom ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- IBM Acquires Dialogue-based Shopper Platform
MAD, Steve McClellan - Tuesday, November 1, 2016
The acquisition includes the XPS solution, a dialogue-based product recommendation platform develop ...
- Gannett Pulls Plug On Tronc Bid
The Daily Blog, Erik Sass - Tuesday, November 1, 2016
After six months of high-profile negotiations, maneuvering and a deeply misguided rebrandin ...