- Liberty Mutual Doubles Spend To Back Web-Based Films
Online Media Daily, Karl Greenberg - Friday, February 29, 2008
Boston-based insurance company Liberty Mutual is doubling its marketing spend this ye ...
- Sharewell Group Launches Search Firm, Corporate SEM
Online Media Daily, - Friday, February 29, 2008
Sharewell Group has established Corporate SEM, a stand-alone search marketing firm, a ...
- Ignorant Customers Happier With Their Choices
Online Spin, dave.b , Max Kalehoff - Friday, February 29, 2008
The less your customers know about what they bought, the happier they' ...
- Leap Year Day Is Special For Marketers, Too
Around the Net In Brand Marketing, Thom Forbes - Monday, February 25, 2008
...
- Don't Forget The In-Store Agencies!
Feedback Loop, - Friday, February 22, 2008
I subscribe to your daily newsletters and am particularly interested in yo ...
- There's Nothing Wrong With Being A Prospect(ive Customer)
Online Spin, dave.b , Max Kalehoff - Friday, February 22, 2008
Seth Godin recently expressed on his blog dissatisfaction with marketing-centric terms, whe ...
- AT&T Once Again Wireless Sponsor of 'Idol'
Online Media Daily, - Wednesday, February 20, 2008
AT&T will once again serve as the wireless sponsor of "American Idol ...
- NBC Creates Unit To Handle Licensing For TV
MediaDailyNews, Wayne Friedman - Tuesday, February 19, 2008
NBC Universal TV group is taking back its licensing and merchandising responsibiliti ...
- Coupon King Faces Charges Of Bilking Top Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, February 18, 2008
Chris Balsiger, who ran International Outsourcing Services for years, is facing ...
- What happened to flowers and candy?
Notes from the Digital Frontier, laura - Thursday, February 14, 2008
Happy Valentine's day honey heres your new...cell phone/iPod/computer! Today is Valentines da ...
- Marketers Are Putting Nascar On Different Circuits
Around the Net In Brand Marketing, Thom Forbes - Friday, February 15, 2008
...
- US Air Drops Minimum Mileage Rewards On Short Flights
Around the Net In Brand Marketing, Thom Forbes - Friday, February 15, 2008
US Airways says it will no longer award a minimum of 5 ...
- Russian Perfume?
Feedback Loop, - Friday, February 15, 2008
Gen Y consumers may, in general, claim to be indifferent to ...
- Great Marketing Comes With A Smile
Online Spin, dave.b , Max Kalehoff - Friday, February 15, 2008
We all know the difference between interactions where someone smiles versus wh ...
- Allianz Won't Target Its Annuities At Calif. Elderly
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 14, 2008
State regulators have persuaded Allianz Life Insurance Co. of North America--the bigge ...
- Email Undervalued, Works Best In Symphony With Other Tools
Online Media Daily, Erik Sass - Thursday, February 14, 2008
Email is a powerful tool for reaching consumers, and it works ev ...
- Southwest Succeeds By Keeping Its Inner Quirk
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 13, 2008
Gary C. Kelly, who transformed himself from a buttoned-down C.P.A. to o ...
- Nothing Says 'I Love You' Like Anti-Virus Software
Online Media Daily, - Wednesday, February 13, 2008
For Valentine's Day, nothing says "I love you" like a bouquet ...
- Sports And Valentines: It's About Heart
Online Spin, Cory Treffiletti - Wednesday, February 13, 2008
I write this column week in and week out and have be ...
- Marketers Work Around Political Ad Boom
Around the Net In Media, William Spain - Tuesday, February 12, 2008
...
- Social Media Marketing's Disease: No Follow-Through
Online Media Daily, Sarah Mahoney - Thursday, February 7, 2008
Social media can be a powerful marketing force, but a new stu ...
- Ion Names Hensleigh CMO
MediaDailyNews, David Goetzl - Wednesday, February 6, 2008
In the midst of upgrading its programming, the Ion network has tapp ...
- AOL Acquires Buy.At Marketing Network
Online Media Daily, Gavin O'Malley - Wednesday, February 6, 2008
To bolster its advertising infrastructure, Time Warner Inc.'s AOL has purchased ...
- Coca-Cola, Shelf Space And Contential Longitude
TV Board, Mitch Oscar - Tuesday, February 5, 2008
In 1985, I was invited by the executive management at McCann Ericks ...
- TellAPal Launches Ad Model For Social Networkers
Online Media Daily, - Friday, February 1, 2008
Web marketing company TellAPal has launched an ad model to reach soci ...