- Julie Roehm Is Looking For A Few Good Game-Changers
MediaDailyNews, The Editor - Monday, August 30, 2010
Julie Roehm will be turning the tables and helping ...
- Julie Roehm Is Looking For A Few Good Game-Changers
Online Media Daily, The Editor - Monday, August 30, 2010
Julie Roehm will be turning the tables and helping ...
- ShareThis Puts A Value On Shared Content
Online Media Daily, Laurie Sullivan - Friday, August 27, 2010
ShareThis plans to release two analytics tools that allow advertisers and markete ...
- Marketing Skills and Tools Seen Lacking
Research Brief, Jack Loechner - Thursday, August 26, 2010
According to a new study by Accenture "Onward and Up - H ...
- Plugged In: Young Men Impact Entertainment Decisions
Online Media Daily, Gavin O'Malley - Tuesday, August 24, 2010
From the home to Hollywood, the influence of 18-34 guys, according ...
- Facebook Makes Most of Being In Right Places
On Media, Diane Mermigas - Friday, August 20, 2010
In one swoop last week, Facebook made itself digital media's de fac ...
- Quality Time With Consumers
Online Spin, Joe Marchese - Tuesday, August 24, 2010
I would argue that more marketers need to measure media success n ...
- Hayes To CMO, YOung & Rubicam
MediaDailyNews, - Thursday, August 19, 2010
Chris Hayes was named Chief Marketing Officer for Young & Rubicam, Nor ...
- Hallmark Launches Major 'Martha' Marketing Push
MediaDailyNews, Fern Siegel - Wednesday, August 18, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Myrtle Beach Joyfully Swims In Google Display Ad Network
SearchBlog, Laurie Sullivan - Wednesday, August 18, 2010
Consumers increasingly search for information on travel destinations and book reservations ...
- Engaging Consumers Is Like An Ogre
Online Spin, Joe Marchese - Tuesday, August 17, 2010
There is a natural flow to how marketers should engage consumers bo ...
- Change Your World In 90 Days
Email Insider, editor , David Baker - Monday, August 16, 2010
If you had 90 days to reinvent your world, organization, people, proces ...
- IBM Buys Unica, Brings Analytics To Madison Avenue
Online Media Daily, Laurie Sullivan - Friday, August 13, 2010
IBM made it clear Friday it wants to own the online marketi ...
- CMOs Face New Realities
Around the Net In Media, Fern Siegel - Wednesday, August 11, 2010
The focus on corporate budget cuts has changed to a demand f ...
- Marketing Budgets, And Accountability, Increasing
Research Brief, Jack Loechner - Wednesday, August 11, 2010
According to a recent study by Forbes Insights, in association with MarketSha ...
- Gelinas To SVP, Halo Group
MediaDailyNews, - Monday, August 9, 2010
The Halo Group, a branding and marketing communications agency, named Garrick ...
- Experian: Consumers' Use Of Mobile For Purchases, Product Research Takes Off
Online Media Daily, Gavin O'Malley - Monday, August 9, 2010
As national economic challenges continue and consumer spending remains tentative, what c ...
- 'Fable III' Gets Game Marketing
Gaming Insider, Josh Lovison - Friday, August 6, 2010
Nearly two years ago, I was gushing over the marketing for "Fab ...
- Back To Back-To-School
MediaDailyNews, Jordan Harris - Wednesday, August 4, 2010
Marketers can extend the value of their media and effectively impact value-conscio ...
- Brands Slow to Embrace Social Media For Global Markets
Online Media Daily, Mark Walsh - Tuesday, August 3, 2010
It's often pointed out that the bulk of Facebook's 500 million use ...
- Marketers' Constitution Tenet #1
Marketing Daily, Bob Liodice - Tuesday, August 3, 2010
"Marketing must become increasingly targeted, focused and personal." ...
- 'Idol' Pushes Marketing/Promo Effort, Final Judges Still Unknown
MediaDailyNews, Wayne Friedman - Monday, August 2, 2010
The big news about TV's biggest show concerns its judges for ne ...
- Brody To Bat For Wasserman
MediaDailyNews, - Monday, August 2, 2010
Wasserman Media Group will hire 15-year sports-marketing industry veteran John Brody ...
- AT&T Offers Free Barcode Reader
Online Media Daily, Mark Walsh - Monday, August 2, 2010
AT&T Monday unveiled a new barcode reader application called
Code Scanner
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