- Omnicom's DAS Forms New Unit To Serve Nonprofits
MAD, Steve McClellan - Thursday, April 28, 2016
The new offering is a collective through which clients can tap in ...
- The Importance Of Harnessing Social Influencers For General Election
Red, White & Blog, Philip Rosenstein - Friday, April 29, 2016
Influencing a sizeable but specific audience on social media can be challengi ...
- Data-Driven Oracle Updates Marketing Cloud
Email Marketing Daily, Jess Nelson - Thursday, April 28, 2016
Oracle has connected the dots between its data management platform and marketi ...
- Building Personal Relationships Through Data
MediaDailyNews, Beth Donnelly Egan - Thursday, April 28, 2016
When it comes to brand relationships, it's not about the product, b ...
- Marriott Holding A Nice Room For Virtual Reality
Around the Net in Video, P.J. Bednarski - Wednesday, April 27, 2016
At the Collision conference in New Orleans, executives detail plans including ...
- After Media: Aligning Agency/Client Goals is Key
MAD, Omari Matthew - Wednesday, April 27, 2016
Speaking at OMMA SF on the “After Media: The Rise of t ...
- 2016 Presidential Election Shifts From Cookies To Real Voters
Marketing: Politics, Tim Vanderhook - Wednesday, April 27, 2016
The 2016 presidential election season has already proven to be a ga ...
- Democratic Billionaire To Spend $25 Million On Young Voter Turnout
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, April 26, 2016
Environmentalist and billionaire Tom Steyer announced yesterday that his super PAC pla ...
- Trump Card: Packaging Lessons From Politics, Hollywood
Marketing: Politics, Gary Kreissman - Tuesday, April 26, 2016
Despite his reputedly tone deaf self-promotion, Donald Trump has proven he c ...
- Trump Makes False Pivot
Red, White & Blog, Philip Rosenstein - Tuesday, April 26, 2016
As the GOP race nears its finale, the Donald Trump campaign ...
- Charles Koch Likens Donald Trump To A Nazi
Around the Net In Marketing Politics, Philip Rosenstein - Monday, April 25, 2016
In an interesting development in the Koch universe, billionaire Charles Koch h ...
- Ready Or Not, Smart, Connected Appliances Are Coming
Connected Thinking, Chuck Martin - Sunday, April 24, 2016
Some of the marketing of smart home appliances will be rather silen ...
- DNC Philadelphia: Independence Hall And Enduring Constitutional Arguments
Red, White & Blog, Philip Rosenstein - Monday, April 25, 2016
When the DNC arrives in Philadelphia in late July, a new politiciz ...
- TEN Names Anastas CMO
Publishers Daily, Sara Guaglione - Thursday, April 21, 2016
TEN: The Enthusiast Network announced Tuesday that Jonathan Anastas has been hir ...
- The 'Authenticity' Tactic, Why Outsiders Are Increasingly Popular
Red, White & Blog, Philip Rosenstein - Friday, April 22, 2016
A self-proclaimed socialist is now running almost even with his "establishment" oppone ...
- Cruz Desperate For New Donors After Heavy March Spending
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, April 21, 2016
Texas Sen. and main Donald Trump rival, Ted Cruz, frantically spent mon ...
- Sanders Spent $46 Million In March
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, April 21, 2016
The Bernie Sanders campaign has apparently spent $46 million in March. Throu ...
- The Great Media Election Battle of 2016
Marketing: Politics, Dan Hodges - Wednesday, April 20, 2016
The vast and growing Democratic and Republican media armies, which consist ...
- How Active Listening Will Transform Shoppers
MediaDailyNews, Murphy O'Brien - Tuesday, April 19, 2016
It's more challenging for shoppers and retailers to have the conversations th ...
- Adtile Raises $2 Million, Expands R&D
Mobile Marketing Daily, Ben Frederick - Monday, April 18, 2016
Adtile, a mobile advertising startup, announced that it has raised $2 milli ...
- New Amazon Prime Monthly Sub Aims At Netflix
Online Video Daily, P.J. Bednarski - Monday, April 18, 2016
A notice on Amazon's Web site Sunday announced that now users c ...
- Marketers Need To Get To Know Customers
Marketing Daily, Tanya Gazdik - Thursday, April 14, 2016
"The marketers who are most successful have embraced the tools, insights a ...
- USA Network Kicks Off 'We The Bold' Marketing Campaign
Television News Daily, Wayne Friedman - Thursday, April 14, 2016
Since 2010, USA Network's overall network marketing theme had been "Characters Welcome ...
- Top Presidential TV Ads In Early 2016
Red, White & Blog, Philip Rosenstein - Thursday, April 14, 2016
The success of political advertising so far this year has turned convention ...
- Artificial Intelligence Relevant For Marketing And Advertising
Research Brief, Jack Loechner - Thursday, April 14, 2016
C-suite executives, marketers, and advertising teams, presents ways in which artificial intelligen ...
- Nielsen Marketing Cloud Enhances Data, Analytics For Media Planning
MediaDailyNews, Wayne Friedman - Tuesday, April 12, 2016
Nielsen is starting up a cloud-based tool for marketers to manage the ...
- The Next Brand Frontier: A.I., Chat And Mobile Apps Marketing
Mobile Marketing Daily, Sean O'Neal - Wednesday, April 13, 2016
Additional opportunities for monetization will unfold for messaging apps as users beco ...
- Bots Are the New Black For Brands On Facebook's Messenger
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 12, 2016
Facebook is encouraging partners to reimage their consumer-facing business in terms ...
- MRM's Louise Clements Departs To Head ICF Olson
MAD, Steve McClellan - Monday, April 11, 2016
Louise Clements has been appointed Group Lead for ICF Olson, the agen ...
- The Fanatical Conservatism Of Ted Cruz
Red, White & Blog, Philip Rosenstein - Tuesday, April 12, 2016
Amid a raucous GOP primary co-opted by billionaire Donald Trump, Texas Se ...