- How VR Will Transform Marketing
MAD, Larissa Faw - Thursday, June 30, 2016
It's still early days, but a Horizon Media summit on the top ...
- Get Ready To Hire The Latest Generation: Digitals
MAD, Bill Bergman - Thursday, June 30, 2016
I really miss the vibrancy, optimism, and fun-loving nature of my form ...
- Digital Marketing in the Age of Consolidation
MAD, Andrew Solmssen - Wednesday, June 29, 2016
No matter how great a merger is for a company, it's alwa ...
- NRA To Run $2 Million Pro-Trump Ad Focused On Benghazi
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, June 29, 2016
Following the release of the House Benghazi report, the NRA announced th ...
- Imagine! To Acquire Marketing Agency Midnight Oil
MAD, Larissa Faw - Tuesday, June 28, 2016
Midnight Oil will continue to operate independently under the leadership of C ...
- TapFwd Partners With Cuebiq, Brings Location Intel To DMP
Mobile Marketing Daily, Ben Frederick - Tuesday, June 28, 2016
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, ...
- Gannett Buys ReachLocal To Boost Digital Revs
Publishers Daily, Sara Guaglione - Tuesday, June 28, 2016
ReachLocal, founded in 2004, provides digital marketing and advertising services for loc ...
- Trump Campaign Goes Conventional
Red, White & Blog, Philip Rosenstein - Wednesday, June 29, 2016
Reality, it appears, is setting in among the Trump camp. After lo ...
- Trump, Clinton Ads Take Aim At Each Other
Red, White & Blog, Philip Rosenstein - Tuesday, June 28, 2016
Both the Trump and Clinton camps have released ads exemplifying tactics ea ...
- Millennials' Relationship To Brands: Earn My Loyalty
MediaDailyNews, Wayne Friedman - Friday, June 24, 2016
Although there is much analysis to support Millennials' sense of brand skepticis ...
- Brexit Fallout Could Illustrate Dangers Of Populism To American Voters
Red, White & Blog, Philip Rosenstein - Monday, June 27, 2016
Reactions to the Brexit vote varied greatly across the political spectrum ...
- Tesco Boss Happy, But Thinks The Supermarket's Marketing Mix Could Be Better
Around the Net In MAD London, Sean Hargrave - Friday, June 24, 2016
Having posted its second consecutive quarter of sales growth today yesterday, Tes ...
- MediaLink's Kassan: Algorithms Don't Know What People Like
MAD, Gavin O'Malley - Thursday, June 23, 2016
Sadly, "there's no algorithm in the world that can actually tell y ...
- Millennials Fear Aging, So They Live With Parents
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2016
"Millennials may have a fear of looking back on life with regret ...
- Personalization Popular, But Held Back By Budget And Skill
Research Brief, Jack Loechner - Friday, June 24, 2016
85% of companies are now implementing some form of personalization. However, mo ...
- The Marketing Technology Culture Clash Prevention Guide
Online Spin, Ted McConnell - Thursday, June 23, 2016
Marketing becomes an information problem as computers augment humans in the executi ...
- Dizzying Rate Of Innovation Can Hurt Brand's Relationship With Customers
MediaDailyNews, Laurie Sullivan - Wednesday, June 22, 2016
Earning commitment from consumers requires honesty and trust from brands -- b ...
- Electrolux Calls NA Ad/Marketing Review
MAD, Steve McClellan - Thursday, June 16, 2016
The review will include brand advertising, digital, media, public relations, CRM a ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- Charlie Sheen, Promoting Safe Sex, Backs New Condom
MAD, Steve McClellan - Wednesday, June 15, 2016
In a video, Sheen talks candidly about condom use, why he fee ...
- The Next Wave of Big Data: Deep Intelligence
MAD, Doug Ryan - Tuesday, June 14, 2016
The Big Data era has pushed marketers trained in the 4 P ...
- Lucke Returns To 'Quartz' As VP, Global Marketing, Enhances Digital Ads
Publishers Daily, Sara Guaglione - Tuesday, June 14, 2016
In her new role, Zazie Lucke will oversee Quartz's global marketing operatio ...
- Magazines Show Highest Return On Ad Spend
Publishers Daily, Sara Guaglione - Tuesday, June 14, 2016
According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the t ...
- Just A Matter Of Time Until Sanders Closes Up Shop
Red, White & Blog, Philip Rosenstein - Tuesday, June 14, 2016
While Vermont Sen. Bernie Sanders has pledged to fight for the Democrat ...
- The Really Guilty Party In The ANA Debate? Advertisers!
Online Spin, Maarten Albarda - Monday, June 13, 2016
So it has been a week since the Association of National Advertise ...
- Pro-Clinton Super PAC To Launch "Trump Lies" Campaign
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 9, 2016
The Correct the Record super PAC launches its “Trump Lies” campaign toda ...
- Helpshift Raises $23M Earmarked For Marketing, Sales Expansion
Mobile Marketing Daily, Ben Frederick - Wednesday, June 8, 2016
Helpshift, a mobile customer support firm, announced that it has raised $ ...
- Clinton Leads In Ad Reach Cross-Platform, But Trump Is Catching Up
Red, White & Blog, Philip Rosenstein - Thursday, June 9, 2016
Some 73% of Democratic respondents say that they have seen an ...
- Clinton Wins Historic Victory In Final Super Tuesday Of Primary Season
Red, White & Blog, Philip Rosenstein - Wednesday, June 8, 2016
The Associated Press announced Hillary Clinton as the presumptive Democratic nominee Mond ...
- Trump's Mockery Of Disabled Journalist Highlighted By Super PAC Ads
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, June 7, 2016
The pro-Clinton super PAC, Priorities USA, has begun attacking Donald Trump ...