- Chief Media Officer Debate: Valued Steward Or Siloed Scapegoat?
MAD, David Indo - Wednesday, November 30, 2016
If you spend more than $20 million a year on advertising yo ...
- Videology Highlights Cross-Screen Successes In New Whitepaper
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining t ...
- Advantage Solutions Acquires Upshot
MAD, Larissa Faw - Tuesday, November 29, 2016
Upshot will continue to operate under its own name as it joi ...
- Brands Battle In The 'War For Talent'
Marketing Daily, Tanya Gazdik - Monday, November 28, 2016
"It's no surprise that top digital talent finds these companies attractive. Th ...
- Authenticity Ads Make Stronger Impact Than Analytics, Targeting In 2016 Campaign
Red, White & Blog, Philip Rosenstein - Tuesday, November 29, 2016
Emotional ads top analytics in appealing to voters. Less sophisticated online ad ...
- Drop The Metrics, Speak The Language Of Business -- FA CEO's Top Tips For Success
London Blog, Sean Hargrave - Wednesday, November 23, 2016
Very few marketers have followed in the path of Martin Glenn's ri ...
- 17 Agencies Form Diversity Network
MAD, Larissa Faw - Tuesday, November 22, 2016
Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwid ...
- Today DMP, Tomorrow DAP
MAD, Joe Apprendi - Monday, November 21, 2016
As companies continue to try to build end-to-end marketing tech stacks th ...
- Connatix Partners With GeoEdge To Bolster Security Against Video Ad Fraud
Real-Time Daily, Philip Rosenstein - Tuesday, November 22, 2016
Connatix, the native advertising platform for advertisers and publishers, has partnered wi ...
- Honda Enlists Gretzky, NHL For Auto Show Reveal
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2016
Honda enlisted hockey legend Wayne Gretzky to help unveil a special editi ...
- LiveRamp Finalizes $140 Million Deal To Purchase Arbor, Circulate
Real-Time Daily, Philip Rosenstein - Friday, November 18, 2016
LiveRamp announced that it will acquire the startups Arbor and Circulate f ...
- Have We Forgotten How To Market?
Email Insider, Loren McDonald - Thursday, November 17, 2016
Excuse me while I rant a little bit. What's up with ema ...
- Horizon Media Adds New Platform To Its Planning Arsenal
MAD, Larissa Faw - Wednesday, November 16, 2016
The New York-based independent agency is introducing a platform that tracks mo ...
- Erosion Of Trust In Advertising--So What?
MAD, Scott Lahde - Tuesday, November 15, 2016
It would be ridiculous for me to list even a single examp ...
- NFL Kicks Off Millennial-Driven Marketing Campaign
Television News Daily, Wayne Friedman - Monday, November 14, 2016
Taking on its new "Thursday Night Football" NFL games, NBC Sports ...
- Snap Will Sell 'Spectacles' Via Vend Machines
Around the Net in Video, P.J. Bednarski - Thursday, November 10, 2016
...and those vending machines will move from place to place, one d ...
- Dr. Human: How I Learned to Stop Worrying And Love The Placebo Effect
MediaDailyNews, Wendy Lurrie - Thursday, November 10, 2016
As marketing communications pros in the healthcare space, there's a lot ...
- Punk In A Suit -- What Marketers Can Learn From Brexit 2.0
London Blog, Sean Hargrave - Wednesday, November 9, 2016
"What are you rebelling against?".... What You Got? The Wild One li ...
- Some Last Ditch Efforts To Leverage The Election
Mediapsssst, Richard Whitman - Monday, November 7, 2016
There's no shortage of ad types out there using this election seas ...
- This Election Has Trashed Social Media For All Of Us
Marketing Daily, Todd Copilevitz - Friday, November 4, 2016
While the nation's collective nightmare may end on Election Day, brands wi ...
- More Than Half of U.S. Marketers Think Martech Is Evolving Faster Than Their Use Of It
RTBlog, Tobi Elkin - Thursday, November 3, 2016
More than half of marketers, 56%, think the marketing technology sector ...
- Datorama Taps LiveRamp To Enhance Its Person-Based Marketing
Real-Time Daily, Philip Rosenstein - Wednesday, November 2, 2016
Datorama, a marketing analytics firm, announced on Tuesday that it has enter ...