- IAB Tech Lab Launches Programmatic Governance Council
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
IAB Tech Lab has created a new industry body designed to bri ...
- Microsoft Improves Ad Visibility For Agentic Web
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
Microsoft will expand query matching and personalize ads across Copilot, Bing a ...
- New Programmatic 'Transparency' Initiative Excludes Advertisers
Planning & Buying Insider, Joe Mandese - Tuesday, April 21, 2026
Three years after the client-side began benchmarking programmatic transparency, the IAB Te ...
- Magnite, AMC Global Media Partner On Programmatic
Around the Net In Media, Ray Schultz - Monday, April 20, 2026
Magnite has formed a partnership with AMC Global Media to bring ...
- The Google Analytics 'Blind Spot'
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2026
AI agents have driven 88% of organic search traffic volume in Apri ...
- Google Used AI To Help It Block 8.3B Malicious Ads
MediaDailyNews, Laurie Sullivan - Friday, April 17, 2026
The most common violations were abusing the ad network, misrepresentation, sexual conten ...
- Google's Marvell Partnership Could Reduce 'Efficiency Tax'
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2026
Whether it would lower costs for the entire industry by applying ...
- Omnicom Launches Frequency Probe, Finds 'Negative Reach'
Planning & Buying Insider, Joe Mandese - Monday, April 20, 2026
The just-published report - the first in a planned series of ongoi ...
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M
Television News Daily, Wayne Friedman - Monday, April 20, 2026
Legacy TV network-based media companies continue to use their network-owned ad ti ...
- Paramount Meets Advertisers: What's Up With Upfront Pricing?
TV Watch, Wayne Friedman - Monday, April 20, 2026
A Paramount-WBD combo would seem to carry more clout with advertisers starti ...
- ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2026
OpenAI will compete for performance ad budgets as it readies a conversi ...
- Apple TV: When Will Ad Revenue Be Part Of The Plan?
TV Watch, Wayne Friedman - Friday, April 17, 2026
Apple is moving to bring advertising to Apple Maps. The largest sour ...
- Predictable Irrationality In TV And Streaming Ad-Buying
Media Insider, Dave Morgan - Thursday, April 16, 2026
Not cool: spending the majority of a TV budget on streaming, certa ...
- Amazon Sellers Boycott Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
Several recent policy changes at Amazon have prompted large sellers to boyco ...
- Cannes Unveils Lions Juries, Dentsu's Swayne Joins Media Roster
MediaDailyNews, Joe Mandese - Thursday, April 16, 2026
The Cannes Lions this morning unveiled the complete jury rosters for i ...
- Are We Witnessing The Death Of The Media Plan?
Media Insider, Cory Treffiletti - Wednesday, April 15, 2026
The media plan was a tool, and like every tool in th ...
- TikTok Expands 'Symphony,' Offers AI Video For Brands, Creators
MediaDailyNews, Colin Kirkland - Tuesday, April 14, 2026
TikTok has begun integrating ByteDance's next-generation AI video model into its Sympho ...
- Google Replacing Dynamic Search Ads With 'AI Max'
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
Google announced Wednesday that it will phase out Dynamic Search Ads (DSA ...
- Amazon Ads Donates Framework To Improve Ad Bidstreams
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
The new framework donated by Amazon Ads to IAB Tech Lab alig ...
- OpenX Repositions As 'Intelligent SSP'
MediaDailyNews, Laurie Sullivan - Monday, April 13, 2026
Open X's new position shifts it from intermediary to strategic data partn ...
- Yelp Survey Finds Most Use AI Search, Few Trust It
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 14, 2026
About 65% of Americans have used AI search in the past s ...
- Nielsen February Gauge Report Shows Little Change
Television News Daily, Wayne Friedman - Tuesday, April 14, 2026
Nielsen initially delayed the February release of the Gauge and Media Distribut ...
- TiVo Builds Performance Data Play From Home To Car
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2026
TiVo Ads President Matt Milne believes the scale and engagement of t ...
- Mazda CX-5 Campaign Drives Surge In Attention, Brand Perception
Marketing Daily, Tanya Gazdik - Sunday, April 12, 2026
"Algorithm management across social platforms is critical, and you have to st ...
- Agencies Using Google Ads Hit With Phishing Scams
MediaDailyNews, Laurie Sullivan - Friday, April 10, 2026
Google Ads has come under attack with phishing schemes designed to ga ...
- Automotive TV Spending Falls 31% In March
Marketing Daily, Tanya Gazdik - Wednesday, April 8, 2026
"March was dominated by basketball, and auto advertisers were front-and-center with it ...
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32
Media 3.0, Joe Mandese - Thursday, April 9, 2026
It's been a year since I first began asking industry execs ...
- Amazon CEO's Case For Major AI Spend
Performance Marketing Insider, Laurie Sullivan - Thursday, April 9, 2026
Advertising is now attempting to make the switch from traditional to generati ...
- When Was The Golden Age Of Media Services Agencies?
Planning & Buying Insider, Joe Mandese - Friday, April 10, 2026
According to some who should know, it's happening right now. If y ...
- TikTok, HubSpot Integration Unifying Campaign Management
MediaDailyNews, Colin Kirkland - Tuesday, April 7, 2026
By expanding its partnership with HubSpot, TikTok is now integrated within t ...