- 2008 Online Predictions Galore: Take Your Pick
Online Media Daily, Karlene Lukovitz - Wednesday, December 26, 2007
Yes, it's that time of year, when visions of the New Ye ...
- Sony Taps Mediaedge:cia For Asia, Excluding Japan
MediaDailyNews, - Friday, December 21, 2007
Sony Corp. Thursday named WPP's Mediaedge:cia unit to handle the $250 million-pl ...
- SMG Creative Spin-Off Signals Watershed Moment, Others Acknowledge Similar Shifts
MediaDailyNews, Joe Mandese - Thursday, December 20, 2007
A decade after Madison Avenue began unbundling the worlds of media a ...
- Addendum: Google TV Ads Claims 13 Million Households, Retains Rick Servaitis
MediaDailyNews, - Monday, December 17, 2007
A Google spokesperson says its Google TV Ads system currently offers ...
- Interpublic Finds Some Efficiencies, Media First Is First To Go, Bill Cella Too
MediaDailyNews, Joe Mandese - Monday, December 17, 2007
Interpublic, in the throes of a plan to find greater operating efficienci ...
- Correction: Hyundai/Kia Yet To Announce Media Decision
MediaDailyNews, - Monday, December 17, 2007
A decision on the much anticipated review for Korean automakers Hyundai' a ...
- Hyundai/Kia Ends Test Drives, Set To Name New Media Shop
MediaDailyNews, Joe Mandese - Friday, December 14, 2007
In what is likely to be the last mega media assignment ...
- GroupM Backs Addressable TV Ad Firm, Cable Industry Preps Own Initiative
MediaDailyNews, Joe Mandese - Thursday, December 13, 2007
A long simmering battle between TV and the Internet for dominance ...
- Ad Economy Expands In Q3, Due Mainly To Calendar Glitch, NBC Gives Cash Back
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2007
Overall U.S. ad spending in the major measured media crept up modest ...
- The Tweed Road
Online Media Daily, George Simpson - Friday, December 7, 2007
GroupM says that the media business in emerging nations such as Chi ...
- Ad Prophets Cite Corporate Profits For Slowdown, See Underlying Shifts In Marketplace
MediaDailyNews, Joe Mandese - Tuesday, December 4, 2007
U.S. and worldwide ad spending, while expanding in some regions and certa ...
- Havas Enters Online Media Trading, Blurs Line Between Buyer And Seller
Online Media Daily, Joe Mandese - Tuesday, December 4, 2007
Havas Media, the media services division of Havas, the sixth largest agen ...
- Ad Outlook Remains Healthy, Bolstered By Olympics, Elections, Other Stimuli
MediaDailyNews, Joe Mandese - Monday, December 3, 2007
In the first in a series of revised outlooks for the U. ...
- Online Measurement Debate Presages TV's, Experts Suggest A Hybrid Solution
MediaDailyNews, Joe Mandese - Friday, November 30, 2007
A critical debate about how to best measure the audiences of onli ...
- Play To Win: TV Nets Test New Compensation Models
On Media, Diane Mermigas - Friday, November 30, 2007
The development and trial of new business models that utilize digital interactivi ...
- T-Mobile Pulls Out Of Cycling
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 28, 2007
Stung by ongoing doping scandals in professional cycling, T-Mobile, a subsidiary ...
- Media Recession Looming?
Around the Net In Media, William Spain - Tuesday, November 27, 2007
The U.S. media industry could be on the brink of its seco ...
- Strike's Impact On Ads Imminent
Around the Net In Media, William Spain - Monday, November 26, 2007
The impact of the Hollywood writers' strike is still minimal, with ...
- Economic Hits: Internet May Revitalize Net Ads, Content
On Media, Diane Mermigas - Monday, November 19, 2007
This is the first major stretch of economic volatility in which t ...
- The Biz: A Rational View of Value
Media Magazine, Jim Meskauskas - Monday, October 1, 2007
The idea of auction marketplaces for media has grown in popularity ov ...
- Quantcast Gets New CMO With Agency Background
Online Media Daily, Mark Walsh - Tuesday, November 13, 2007
Former Brighthouse executive Adam Gerber spent 15 years at traditional and digit ...
- Hanesbrands' Aggressive Makeover Paying Off
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
Hanesbrands is ramping up sales and consumer awareness of its portfolio ...
- Marketers May Pull Back On Ad Spending, Execs Say
MediaDailyNews, David Goetzl - Friday, November 9, 2007
While economic uncertainty may not have caused a drop in ad spendi ...
- Hotels.com Taps TargetCast For Media Biz
Around the Net In Media, William Spain - Thursday, November 1, 2007
Hotels.com has tapped TargetCast for its $68 million media account after ...
- "Messed Up" Media Buying Process
Around the Net In Media, William Spain - Wednesday, October 31, 2007
"The whole media buying process is completely messed up," opines Dave Pasternac ...
- And the Winners Are...
Media Magazine Supplement, Staff Writers - Wednesday, October 31, 2007
Wired Magazine takes Best in Show for its winning work with Xero ...
- Newspapers, Mags Up Ad Spend For Online
MediaDailyNews, - Monday, October 29, 2007
A new report from eMarketer says newspapers and magazines will up the ...
- Gorilla Nation Creates Ad Network Of Kid Sites
Online Media Daily, - Monday, October 29, 2007
Online ad rep firm Gorilla Nation has launched a new vertical mark ...
- Say Hello to My Little Ad Buy
Media Magazine, David Goetzl - Monday, December 31, 2007
Astute observers of the controversial eBay-enabled online buying and selling exchange f ...
- Web Video's Search for the Holy Grail
OMMA Magazine, Steve Smith - Thursday, November 1, 2007
Have we seen this episode before? The Digital Entertainment Network in 199 ...