- Nissan Helps Drive Bravo's 'Actors Studio'
MediaDailyNews, David Goetzl - Thursday, October 30, 2008
NBC Universal's Bravo network has inked a deal bringing a top-line spons ...
- Life, Energy & VivaKi: David Kenny Explains It All
Online Media Daily, Joe Mandese - Wednesday, October 29, 2008
The name VivaKi is derived from the French word for "life," a ...
- Madison Avenue Biggies See Digital Media As Stable Source Amid Uncertain Outlook
Online Media Daily, Joe Mandese - Tuesday, October 28, 2008
Three of the world's biggest advertising and media services organizations - Aegi ...
- Zenith Hits Jackpot, Wins $120 Million Harrah's Pitch
MediaDailyNews, - Friday, October 24, 2008
Publicis' Zenith Media unit has been named the media agency of reco ...
- Carat's Rakowitz Rejoins OMD, Will Lead Visa
MediaDailyNews, - Thursday, October 23, 2008
Robert Rakowitz rejoins OMD as group account director for the Visa med ...
- MediaBank Acquires MediaPlex, Picks Up Doner, Martin Agency, Others
MediaDailyNews, Joe Mandese - Monday, October 20, 2008
In a move that helps consolidate the fringe players competing against t ...
- Online Ad Price Decline Drives Need for Accountability and Measurability
Research Brief, Jack Loechner - Tuesday, October 21, 2008
According to the PubMatic AdPrice Index for Q3 2008, online ad pric ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- Cass Replaces Sorokin At Carat, Search Begins For New P&G Chief
MediaDailyNews, Joe Mandese - Tuesday, October 14, 2008
For the second time in less than six months, Aegis Group ...
- Agencies Sweat As Clients Look Less Liquid
Around the Net In Media, Joan Voight - Monday, October 13, 2008
When the share price of a top marketer such as General Moto ...
- Obama Turns Ready-For-Prime-Time Player, Makes Buys On CBS, NBC
MediaDailyNews, Joe Mandese - Friday, October 10, 2008
Just when it looked like "SNL's" suddenly ready for prime-time players mig ...
- Centro Appoints New Board
Online Media Daily, - Wednesday, October 8, 2008
Centro has built a new board of directors, comprised of a quart ...
- Media Buyers Will Watch Online and TV For Most Campaigns
Research Brief, Jack Loechner - Wednesday, October 8, 2008
According to eMarketer's recent prognosis for online video advertising, the market wi ...
- Price of 30-Second Spot Sinks 4%
Around the Net In Media, Joan Voight - Monday, October 6, 2008
The average cost for a 30-second prime-time commercial dipped 4.1% to $130,0 ...
- Magazines Offer 'Food For Thought' Campaigns
Around the Net In Brand Marketing, Thom Forbes - Friday, October 3, 2008
If you're one of those people who likes advertising with your cru ...
- Ad Execs Short Media 'Options,' Plan To Consider Fewer Outlets
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2008
Amid waning economic confidence and reduced expectations for U.S. advertising budgets, med ...
- The Sell: The Miracle Max Code
Media Magazine, Andrew Ettinger - Thursday, October 2, 2008
This year for Halloween, i am going to dress up as o ...