- MediaVest Lands Comcast
MediaDailyNews, - Friday, February 27, 2009
Publicis' MediaVest unit has been named the "agency of reference" for bo ...
- Veronis Suhler Issues First-Ever 'Mid-Year' Update, Slashes Original Media Forecasts
MediaDailyNews, Joe Mandese - Monday, February 23, 2009
For the first time in the 22 years since it has be ...
- H-P Consolidates $1 Billion At Omnicom, Drops Zenith
MediaDailyNews, - Monday, February 23, 2009
Computer and business equipment giant Hewlett-Packard consolidated its $1 billion media servic ...
- eMail Tops Online Ad Budget Change in '09
Research Brief, Jack Loechner - Tuesday, February 17, 2009
According to a survey of marketing executives by Datran Media, E-mail lea ...
- Mandel Disconnects From Nielsen, Research Integration Unit Disbanded
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
Jon Mandel, one of the best known media executives on Madison Aven ...
- Fini: Superbowl Wrap
Research Brief, Jack Loechner - Monday, February 9, 2009
Here's an Online wrap of Super Bowls past and present to conclu ...
- MPG Passes Screen Test, Lands Starring Role With CBS Films
MediaDailyNews, Joe Mandese - Friday, February 6, 2009
In its biggest win since landing the $700 million-plus Sears Holding Cor ...
- Prime-Time TV Commercial Prices Plummet, CBS Faces Biggest Drop
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
The cost of an average prime-time price plummeted 15% during the four ...
- Google Strikes Traffic, Billing Deal Making It Easier To Sell TV Ads
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
Google this morning announced an agreement to integrate its Google TV A ...
- SMG, Donovan Settle Arbitration
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
After more than a year and a half of arbitration, Publicis' Starc ...
- Interpublic Dissolves Another Magna Brand, Renames Media Barter Unit 'Orion'
MediaDailyNews, Joe Mandese - Monday, February 2, 2009
Interpublic's Mediabrands unit continues to whittle away at one of its brand ...
- GroupM Revises Terms For All Online Ad Buys, Claims Data Is 'Confidential'
Online Media Daily, Joe Mandese - Monday, February 2, 2009
GroupM, the biggest buyer of media in the world, has quietly alter ...
- Annotated: Walgreens Times Square Billboard
Media Magazine, Gaetano Pollice - Monday, February 2, 2009
The Walgreens "spectacular," a sort of showoff term traditionally used to ref ...