- Putting Madison Avenue on the Couch
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
As far as brains go, Barry Fischer has a pretty good on ...
- MediaBank Banks On DSP, Will Integrate AdBuyer.com With Ad Agency Systems
Online Media Daily, Joe Mandese - Friday, April 29, 2011
In the battle for domination over Madison Avenue's media-buying processing marketplace, ventu ...
- MPG Wins ESCADA Media Account
MediaDailyNews, - Tuesday, April 26, 2011
The international fashion group ESCADA has awarded its seven-figure global media accou ...
- Media Buyers Are Staffing Up
Around the Net In Media, Phyllis Fine - Monday, April 25, 2011
Media buying companies report hiring was up 43% in Q1, a substanti ...
- MediaBank Lands Burrell, First Deal Blending Agency And Market Systems
MediaDailyNews, Joe Mandese - Friday, April 22, 2011
MediaBank grabbed another chunk of Madison Avenue, landing a multi-year agreement ...
- UM's Curious Minds Develop Method To Make Client Results A Little Less Surprising
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2011
What would you do if you wanted to create a media agen ...
- Arbitron, Marketron Unveil New Radio Tracking, Planning Tools
MediaDailyNews, Erik Sass - Friday, April 15, 2011
As the radio business struggles to win back billions in ad spendin ...
- Media Buyers: Passion Media Has Heat
Online Media Daily, Michael Sippey - Thursday, April 14, 2011
The media monopolies of 20 years ago (no matter how small) ha ...
- The Reach Metric Is Broken: Do Ad Networks Misalign Agency Expectations?
Online Media Daily, Joe Casale - Friday, April 8, 2011
The "reach" metric used to measure digital media is broken. Media planne ...
- Media Mix Is Trivia
Online Spin, Kendall Allen - Monday, April 11, 2011
As we go about our business in the media marketplace, we al ...
- UM Remains Sony's One & Only, In North America
MediaDailyNews, - Thursday, April 7, 2011
Interpublic's Universal McCann unit has reached a new, three-year agreement to ser ...
- WebU: Your Ads, Your Buys
OMMA Magazine, Andrew Ettinger - Monday, April 4, 2011
Stewardship is the only way to make a good media buy grea ...