- You Get What You Pay For
Video Insider, - Tuesday, January 31, 2012
The trades have recently reported that the cost of a 30-second sp ...
- TRA Auto Ratings Enhance TV Targets
MediaDailyNews, Wayne Friedman - Thursday, January 26, 2012
TRA Inc, the marketing analytics company that merges media and consumer purchasi ...
- Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today
Online Media Daily, Joe Mandese - Friday, January 27, 2012
KEY LARGO, FL - One of the greatest challenges confronting the ...
- GM Awards Global Media To Carat
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
General Motors has given its global media operations account to Carat, ...
- GM Consolidates $3 Bil Global Media Account At Carat
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2012
General Motors has named Aegis' Carat unit its global media shop, followi ...
- KSL Media Dogs PetSmart Account; Ad Spend Pegged Near $80M
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
PetSmart, the pet supply retail chain, has awarded its media agency assignme ...
- Initiative Wins Another: Roadside Attractions For Media, Digital Marketing
MediaDailyNews, Steve McClellan - Wednesday, January 18, 2012
Initiative, the Interpublic Group media agency, has been awarded media planning ...
- Mandel Returns, Former Buyer Turns 'Buyometric' TV Targeter
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Jon Mandel, the longtime top media-buying executive and former chief of ...
- Break Accelerates Social, Boosts CPVs With Pass-Along Content
Online Media Daily, Wayne Friedman - Wednesday, January 18, 2012
Break Media, the big digital video advertising network, says it has start ...
- Media Companies With Digital-Only Sales Staff Perform Better
Online Media Daily, Mark Walsh - Tuesday, January 17, 2012
A new Borrell report indicates that companies with dedicated digital salespeople outperform ...
- Gusher: Shell Puts Global Media In Review, Spends $250M In Ads
MediaDailyNews, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell is reviewing its global media agency assignmen ...
- Mediabrands Taps Asia-Pac's Kumar To Run MAP Across G14
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Interpublic's Mediabrands unit has named Arun Kumar president of the Mediabrands Audien ...
- Medialets Opens Private Mobile Ad Market, Rich Media Included
Online Media Daily, Mark Walsh - Tuesday, January 10, 2012
Private ad exchanges have proliferated on the traditional Web. Lately, the tre ...
- Turnaround: MediaVest Ups Merrifield To Pres, Video Investment
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Groupe's MediaVest has promoted Christine Merrifield to president, video investment a ...
- Digital Video Ads Expected To Hit $5B By 2016
Online Media Daily, Gavin O'Malley - Friday, January 6, 2012
By 2016, domestic digital video ad spending will explode by over 25 ...
- A Media-Buying Menu For Online Video
Video Insider, Jason Burke - Friday, January 6, 2012
There are numerous options to help brands reach their video marketing goal ...
- RJ Palmer Is Independent No More, MDC Gobbles NYC Shop In Bid To Bulk Up Its Media Billings
MediaDailyNews, Steve McClellan - Wednesday, January 4, 2012
RJ Palmer, one of the largest independent media services shops in t ...
- D'Sylva Heads A-B's Media, Entertainment Marketing
MediaDailyNews, Steve McClellan - Tuesday, January 3, 2012
Brewing giant Anheuser-Busch has tapped Blaise D'Sylva to oversee its U.S. medi ...