- DIY, PBS Kids, NFL Viewers Generate Best Ad Response
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
Hammers and nails, small furry animals and toys, and perhaps some be ...
- P&G Shifts Agency Assignments In China
MediaDailyNews, Steve McClellan - Tuesday, April 24, 2012
Procter & Gamble has rejiggered its media assignments in China -- whe ...
- Upfront Estimates: Modest Rev Gains, CPM Hikes
MediaDailyNews, Wayne Friedman - Tuesday, April 17, 2012
TV media buying and selling executives now seem to have a simil ...
- Lack of Trading Transparency Heightens Agency-Advertiser Tensions
MediaDailyNews, Steve McClellan - Thursday, April 12, 2012
A new study from the World Federation of Advertisers, which quizzed bo ...
- IAB Updates Video Template, Simplifies Ad Buys
Online Media Daily, Gavin O'Malley - Tuesday, April 10, 2012
Recognizing the rising prominence of online video, the Interactive Advertising Bureau h ...
- Demystifying Agency Trading Desks: Power's In Analytics & Integration, Not Pork Bellies
Online Spin, Dave Morgan - Thursday, April 5, 2012
Last week at the 4A's "Transformation LA 2012" conference, I moderated ...
- More On Viewable Ads: The Need For A Price Correction
Online Spin, Cory Treffiletti - Wednesday, April 4, 2012
Last week I got some people really riled up about viewable ad ...