- IPG Mediabrands Continues Toward 50% Automation Goal, Partners With TubeMogul
Real-Time Daily, Tyler Loechner - Monday, September 30, 2013
IPG Mediabrands' mission to automate 50% of its media buying by 20 ...
- AOL, Microsoft, Yahoo Up Premium Ad Buying Through Programmatic API
Online Media Daily, Laurie Sullivan - Tuesday, September 24, 2013
AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ...
- Magna Consortium Effort To Automate Media Buying Is Ongoing Challenge
Online Media Daily, Gavin O'Malley - Tuesday, September 24, 2013
Magna Consortium charter members say getting brands onboard remains difficult. There al ...
- Q4 Scatter Suggests Few Price Hikes
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
The fourth-quarter scatter market has not begun in earnest -- but ear ...
- Platforms Become Self-Serve: TV Ad-Buying Model Turns To Web Portal
Online Media Daily, Laurie Sullivan - Friday, September 20, 2013
Google has made self-service ad platforms for search feasible, but companies li ...
- Putting The 'TV' In Adap.tv: 'Audience Anywhere' Puts Pipes In Place For Programmatic TV Buying
Real-Time Daily, Tyler Loechner - Monday, September 23, 2013
AOL Networks' Adap.tv is expected to announce Tuesday that the piping ...
- Alleged Scheme To Defraud KSL Detailed
MAD, Steve McClellan - Sunday, September 15, 2013
When KSL CEO Hank Cohen and president David Sklaver left the compa ...
- Alleged Embezzlement Scheme Helped Sink KSL
MAD, Steve McClellan - Thursday, September 12, 2013
If it hadn't been for the alleged embezzlement of the firm's form ...
- Media Buying: As Easy As Pie?
Marketing Daily, Kelly Dulin - Friday, September 13, 2013
The same approach to pie making can be applied to the a ...
- After 32 Years, KSL Media Is Shutting Down
MAD, Steve McClellan - Thursday, September 12, 2013
KSL Media -- the independent media agency with offices in New Yo ...
- Adidas Cross-Channel Sports Campaign Drives Foot Traffic
Online Media Daily, Laurie Sullivan - Friday, September 6, 2013
Tagga has created a cross-channel campaign for adidas and sports retailer LI ...
- ANA: Agencies Are Being Disintermediated By In-House Shops
MAD, Steve McClellan - Thursday, September 5, 2013
Lack of value, internal expertise and a challenging economic environment are cit ...
- Topsy Uses Twitter Data To Analyze Search, Tweets
Online Media Daily, Laurie Sullivan - Wednesday, September 4, 2013
Topsy wants to become a Google predictive analytics tool, but rather th ...
- OMD, PHD Get New U.S. CEOs
MAD, Steve McClellan - Tuesday, September 3, 2013
Omnicom reorganized the top management of its flagship media shops Tuesday, nami ...
- PHD, GroupM And Dentsu Get Pieces Of GSK Media
MAD, Steve McClellan - Tuesday, September 3, 2013
PHD retains the U.S. GroupM consolidates most non-North America duties. Dentsu ...