- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- NBCU, Comcast Ad Tool Targets Addressable Spots
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast s ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Google And Facebook: Analyzing What's Said (And Not) In Earnings Reports
SearchBlog, Laurie Sullivan - Friday, January 31, 2014
Analyzing sentiment has become second nature for online marketers prior to designi ...
- Jelli Launches 'Programmatic Direct' Platform For Radio Stations, Networks
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Jelli, a programmatic ad platform for the radio industry, on Thursday formal ...
- Google To Pay Vringo Royalties From AdWords Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
Google has been ordered to pay I/P Engine, a patent licensing subsidia ...
- Annual SEM Study Uncovers Trends And Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 29, 2014
An annual search engine marketing study reveals some of the top tool ...
- Doritos Shows Creativity Gets Marketers To The Super Bowl
SearchBlog, Laurie Sullivan - Wednesday, January 29, 2014
This year it takes more than athletic abilities to end up ...
- Vodafone Calls Global Media Agency Review
MAD, Steve McClellan - Monday, January 27, 2014
The telecom giant spends an estimated $1 billion annually on ads. Incumbe ...
- KSL Trustee Given Subpoena Power: Liebowitz, Cohen To Speak Under Oath
MAD, Steve McClellan - Thursday, January 23, 2014
The U.S. Bankruptcy Court Judge handling the KSL Media case authorized t ...
- MediaMath Unveils Certification Program For Programmatic Buyers
Real-Time Daily, Tyler Loechner - Thursday, January 23, 2014
MediaMath on Thursday announced the launch of its Open Buyer Certification progra ...
- Check Yourself: DoubleVerify's New Fraud-Free Viewability Measurement
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
DoubleVerify this week announced the launch of IQ Viewability+, a viewability measureme ...
- Xaxis, 24/7 Finalize Merger
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Xaxis, WPP's largest trading desk, today announced that its merger with 24 ...
- Media Management Inc. Patents 'Circle Audit' System
MAD, Larissa Faw - Monday, January 20, 2014
Media Management Inc. has patented its ad auditing platform called Circle Audi ...
- Google Breaks Into Madison Avenue's 'Big 5,' Comcast Erodes As No. 1 Supplier
MediaDailyNews, Joe Mandese - Tuesday, January 21, 2014
Despite the hyper-fragmentation of the media marketplace, five suppliers still represent ...
- Media Buyers Not So Smitten With Twitter ROI
MoBlog, Steve Smith - Tuesday, January 21, 2014
A straw poll of media buyers produced mixed results for Twitter. Hi ...
- Inventory Available For RTB Grew 35% In 2013; Supply And Demand Evening Out
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
The growth rate of inventory made available on real-time bidding (RTB) exchang ...
- International Adoption Shrinks U.S. Share Of Global RTB Market From 47% To 31%
RTBlog, Tyler Loechner - Tuesday, January 21, 2014
In just one quarter (Q4 2013), the U.S. saw its share ...
- From The Desk Of Keith Gooberman: Top Trader Makes Bid For Independence
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
Keith Gooberman is hanging up his hat at Varick Media Management a ...
- Don't Tell Anyone, But The Secrets Of Ad Technology Are Being Shared
RTBlog, Tyler Loechner - Monday, January 20, 2014
It didn't take long for the industry to begin reshaping itself. Kei ...
- Was Yahoo's COO Fired Because Of Slow Response To Programmatic?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 16, 2014
Mashable has posted an article exploring why Henrique de Castro, Yahoo's form ...
- Tuning Up: Guitar Center Launches Media Review
MAD, Steve McClellan - Thursday, January 16, 2014
The music instruments retailer had used KSL Media before that firm we ...
- DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants ...
- Real, Time - One Whole Year Of It
RTBlog, Tyler Loechner - Thursday, January 16, 2014
The one-year anniversary of RTM Daily and RTBlog passed on Tuesday, a ...
- Integral Receives MRC Accreditation (Again)
Real-Time Daily, Tyler Loechner - Tuesday, January 14, 2014
Integral Ad Science on Tuesday announced it has received Media Rating Counc ...
- Ready Or Not, Viewability Is Going Mainstream
RTBlog, Tyler Loechner - Tuesday, January 14, 2014
Viewability is important, but it's on the brink of going mainstream. W ...
- 'Washington Post' Taps Stevens As Programmatic Advertising Manager
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
The "Washington Post" is expected to Monday announce the addition of Roh ...
- 'The Guardian' To Launch Private Video Ad Marketplace With Adap.tv
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
One of the oldest and largest British national daily newspapers -- "T ...
- Yahoo Launches Yahoo Audience Ads, Upgrades Programmatic Buying
Real-Time Daily, Mark Walsh - Thursday, January 9, 2014
Yahoo on Tuesday announced several new ad initiatives at CES, along wi ...
- Brightcove Acquires Unicorn Media To Improve Video Ad Insertions
Online Video Daily, Gavin O'Malley - Monday, January 6, 2014
The limits of multiscreen ad measurement and the spread of ad-blocking technologi ...