- Instagram Now Bigger Than Twitter On Mobile -- And Why That Doesn't Matter
Online Spin, Maarten Albarda - Monday, March 31, 2014
Nielsen created ripples last week when it released data showing that Instagr ...
- Ryanair Seeks New Agencies To Ram Home TV Ad Message That It Has Changed
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
Ryanair has a new public face to coincide with its advertising ...
- MediaCom Is The New Pitch King
MAD, Steve McClellan - Tuesday, March 25, 2014
The WPP shop dethroned OMD to become top-ranked in RECMA's Compitches 20 ...
- U.S. Media: The price is high and the spread is wide.
MAD, John Billett - Tuesday, March 25, 2014
Advertisers in the U.S. are paying the widest spread of media prici ...
- Mindshare Wins The National Trust
Around the Net In MAD London, Sean Hargrave - Tuesday, March 25, 2014
WPP's Mindshare has been appointed by The National Trust to handle i ...
- That Giant Sucking Sound Was The Olympics, Tapped Madison Avenue Out
MAD, Joe Mandese - Tuesday, March 25, 2014
In what may be the first empirical view of the so-called "Olymp ...
- Looking At Media Automation
Online Media Daily Europe, Andy Oakes - Friday, March 21, 2014
The event looked at all elements of convergence in the digital wor ...
- Vodafone Considers Two Finalists In $1 Billion Media Review
MAD, Steve McClellan - Wednesday, March 19, 2014
The mobile phone giant last held a global media agency review ...
- Denver-Based Startup Raises $1.8 Million, Launches RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced ...
- Vodafone Drops OMD For Either Group M or Dentsu Aegis
Around the Net In MAD London, Sean Hargrave - Wednesday, March 19, 2014
"Media Week" claims to have sources involved in the repitch for Vodafone ...
- You Can't Do Programmatic TV Without Good Data
MediaDailyNews, Jon Mandel - Tuesday, March 18, 2014
Cox just announced that it will sell TV inventory programmatically. This shou ...
- USIM Expands Service Offering, Adds Clients
MAD, Steve McClellan - Saturday, March 15, 2014
After focusing for years on collaborating with creative shops that have need ...
- H&L Partners Opens Boston Office
Bay State Blog, Val Brickates Kennedy - Thursday, March 13, 2014
Attention Boston job shoppers: H&L Partners is hiring! The San Francisco-based ...
- Wanted Dead and Alive: Schrodinger's Rebate
MAD, Tom Denford - Wednesday, March 12, 2014
How -- at the exact same time -- can there be med ...
- Jelli Unveils Programmatic Buying For Radio
MediaDailyNews, Erik Sass - Wednesday, March 12, 2014
Programmatic buying is migrating from the online world to traditional media. No ...
- First Medical Marijuana Ads Set To Air In Mass. Next Month
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 4, 2014
Medical marijuana ads will air for the first time on TV ...
- Videology To Integrate Nielsen TV Data For Media Buying, Planning
MediaDailyNews, Wayne Friedman - Monday, March 3, 2014
Looking to gain greater influence over traditional TV media buyers, Videology, t ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- Adap.tv Launches Programmatic TV Buying Platform, Magna Global Already On Board
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
AOL's Adap.tv had already announced that the piping was in place f ...
- iSocket Goes Programmatic For Advertisers
Real-Time Daily, Laurie Sullivan - Sunday, March 2, 2014
Advertising executives are convinced that automated systems will rule media buying. Programmat ...