- WPP's MediaCom Wins P&G's $75 Million Digital Media Duties For Latin America
MAD, Steve McClellan - Friday, October 31, 2014
The win is the latest in a string of victories for t ...
- TV Nets Make More Early-Season Scatter Deals
MediaDailyNews, Wayne Friedman - Tuesday, October 28, 2014
A majority of media agencies' national TV media buys confirm earlier estimat ...
- Publicis Groupe Acquires Run For Mobile-Focused DMP, DSP Tech
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmat ...
- Programmatic Publicis: Holding Company Spends October Investing In The New Currencies - Data & Tech
RTBlog, Tyler Loechner - Wednesday, October 29, 2014
Programmatic has spread across devices, with the "arrival" of mobile serving ...
- Bloomin' Brands Puts $150 Million Media Assignment In Review
MAD, Steve McClellan - Monday, October 27, 2014
The incumbent, Dentsu Aegis Network's Carat, won the account after a 20 ...
- Lloyds Reviews Media Planning And Buying
Around the Net In MAD London, Sean Hargrave - Monday, October 27, 2014
Lloyds Banking Group is reviewing its media planning and buying accounts f ...
- Tiffany's Selects WPP's MEC For $100 Million Global Media Account
MAD, Steve McClellan - Friday, October 24, 2014
The selection follows the company's search earlier this year for a creati ...
- JC Penney Launches Media Agency Review
MAD, Steve McClellan - Friday, October 24, 2014
The retailer hasn't conducted a full-blown media agency review in over ...
- A Brief History Of Buying Time
MediaPost Weekend, Joe Mandese - Sunday, October 26, 2014
As far as metaphors go, the notion of "buying time" has beco ...
- How Unbundling Content And Audience Will Negatively Impact Advertisers
Audience Buying Insider, John Piccone - Friday, October 24, 2014
As a reaction to the news last week that HBO and C ...
- O2 Switches From ZenithOptimedia To Havas Media Without A Pitch
Around the Net In MAD London, Sean Hargrave - Wednesday, October 22, 2014
Publicis Groupe ZenithOptimedia's GBP200 million European media business for O2, including t ...
- Nielsen, Adobe Partnership Supports Cross-Platform Measurement Across Web, Apps
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2014
Adobe and Nielsen Tuesday announced a strategic partnership to build and suppo ...
- Copywriter Says Meetings Result in 'Completely Mindless Piece of Crap Communication' But This Agency Wants You to Write Like A Chubby Kid in Sweatpants
Mediapsssst, Richard Whitman - Tuesday, October 21, 2014
Well, long-time copywriter Rich Siegel is a man to whom I c ...
- The Unstoppable Growth Of Programmatic Is Going To Kill Jobs
Online Spin, Maarten Albarda - Monday, October 20, 2014
Darn it, I really wanted to write a rant about Twitter profil ...
- Liberty Global Gives GBP150m European Media Account to Omnicom
Around the Net In MAD London, Sean Hargrave - Friday, October 17, 2014
Virgin Media owner Liberty Global has awarded its GBP150m European media planni ...
- TV Programmatic & The Snow Cone
Audience Buying Insider, Mitch Oscar - Friday, October 17, 2014
A New Yorker cartoon: A man and his young son walk ...
- Nielsen Catalina, Crossix Team for Pharma Ad Targeting
MediaDailyNews, Erik Sass - Thursday, October 16, 2014
Nielsen Catalina Solutions has been striking data-sharing partnerships to bolster its capabiliti ...
- Private Marketplaces, Programmatic Direct Not Just Fads
RTBlog, Tyler Loechner - Friday, October 17, 2014
The programmatic ad industry's "flight to quality" may be overstated -- ...
- Programmatic To Account For 63% Of Display Ad Spend By 2016
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
In its first ever deep dive into the U.S. programmatic display ...
- Breaking Down The Fear Factor For Programmatic
MAD, Tom Denford - Tuesday, October 14, 2014
Don't be frightened by the programmatic revolution. It's all too easy ...
- Blizzard Entertainment Consolidates NA Media Assignment With OMD
MAD, Steve McClellan - Tuesday, October 14, 2014
OMD already handled much of the assignment and now adds traditional med ...
- WPP's MediaCom Lands $575 Million A-B InBev U.S. Media Assignment
MAD, Steve McClellan - Monday, October 13, 2014
The brewing giant spent around $575 million on ads in the U. ...
- MediaCom Wins $150 Million Merck Consumer Health Business
MAD, Steve McClellan - Friday, October 10, 2014
That business, now owned by Bayer, was shifted to Mediacom from Initiati ...
- Publicis Teams VivaKi, Health Media Group To Bring Programmatic To Pharma Industry
Real-Time Daily, Tyler Loechner - Wednesday, October 8, 2014
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Heal ...
- Apple, Google And The I 'Mecosystem' In The Age Of You
SearchBlog, Laurie Sullivan - Thursday, October 9, 2014
The Age of You requires brands to build tighter, seamless experiences a ...
- The Private Future Of Programmatic
RTBlog, Tyler Loechner - Tuesday, October 7, 2014
Programmatic advertising is expected to help fuel growth in the U.S. onli ...
- The Redefinition Of Television Is Leaving Advertising Behind
Online Spin, Joe Marchese - Thursday, October 2, 2014
There's a lot of talk about redefining what is considered to ...