Tag results for "media buying" for December 2014
- Consolidation In Social Media TechPossibly the only thing growing faster than social media usage is t ...
- The 'In-House Trend' Was Written On The WallMarketers are increasingly putting their trust in technology to run successful digit ...
- SMG Launches Location Analytics Platform With PlaceIQAutomating the way that location-based ads are delivered and analyzed, Publicis Groupe ...
- Scatter TV Share Improves, Weak Ad Market Remains The scatter TV market continues to be the focus of this year ...
- Havas Taps FuturesMedia For 'Programmatic TV' AccessProgrammatic TV has dominated headlines in recent weeks, and though some conte ...
- IDG TechNetwork Expands Programmatic Media Buying Into ChinaThe IDG TechNetwork has expanded its global online advertising network into Chin ...
- Engineers Become 'The Pretty Girl At The Ball' Apparently these days it has become difficult to find qualified engineering ...
- Automating Traditional Television Buying Process: Why? Why Now?In the same week that the ANA named "programmatic" marketing term ...
- U.S. Share Of Global Ad Spend Falls To Less Than A ThirdOn the heels of this week's big agency forecast updates, ad mark ...
- MediaVest Will No Longer Accept Tablet Circulation As Part of Magazine BuyMedia-buying firm MediaVest has told publishers it will no longer accept tabl ...
- True[X]'s New Platform Touts 'Viewed' Ads, Not 'Viewable'Engagement ad company true[X] on Tuesday announced the launch of the true[exchange ...
- Marketers Could Lose $6.3 Billion To Bots In 2015Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billi ...
- Google Tops Media Revenue In First Half Of 2014Public data can provide a wealth of information, especially in the Intern ...
- Doing Something Is Smarter Than Reading This ArticleI am a great believer in learning by doing. While I pla ...
- Black Ops...
- Real-Time With TubeMogul CMO Eadie On New Programmatic TV PlatformTubeMogul this week launched a self-serve software platform for programmatic TV ...
- Burger King Hands European Planning And Buying To VizeumBurger King, the fast-food chain, has appointed Vizeum to handle its consolidat ...
