- Mondelez Buys First Programmatic Super Bowl Ad
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
Mondelez International, the CPG giant, is helping push the programmatic TV indust ...
- Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2015
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale t ...
- Triton, eXelate Bring Digital Audio To Programmatic Campaigns
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
Digital audio tech firm Triton Digital has partnered with data tech fi ...
- PubMatic, Bidtellect Team For Native Programmatic
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in nati ...
- Fraud, Viewability Lead Ad Tech 'Trends To Watch'
Real-Time Daily, Tyler Loechner - Tuesday, January 27, 2015
Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing a ...
- Planning A Programmatic Practice: How-Tos
Programmatic Insider, Brian Nadres - Tuesday, January 27, 2015
More media planning and buying agencies are building their own programmatic capabilitie ...
- Would You Want To Be A Media Agency CEO In 2015?
Online Spin, Maarten Albarda - Monday, January 26, 2015
Last week I spent time with a number of senior media agen ...
- Two On-Ramps To the Audience Buying Superhighway
Audience Buying Insider, John Piccone - Friday, January 23, 2015
I read with delight a series of announcements that appeared after t ...
- rEvolution Selected For Polaris Media Assignment
MAD, Larissa Faw - Thursday, January 22, 2015
The agency will handle media planning and buying for Polaris' off-road vehicl ...
- Digital Up, TV Dips In Q4 Media Spend
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
A marked slowdown in the last quarter of 2014 occurred in t ...
- PubMatic Unveils API For Private Marketplaces, 'Programmatic Direct'
Real-Time Daily, Tyler Loechner - Wednesday, January 21, 2015
PubMatic, a supply-side platform, on Wednesday announced it has released an A ...
- comScore Brings Pre-Bid Data To Programmatic Marketplace
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
The quality of inventory has been the Achilles heel of programmatic advertisin ...
- comScore's Inventory Packages Blend Programmatic, Direct
RTBlog, Tyler Loechner - Thursday, January 22, 2015
comScore this morning announced an initiative to bring pre-bid data to t ...
- IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2015
The rise of programmatic advertising has created additional pressure on marketers ...
- Spark SMG Lands Haribo Gold-Bears In U.S
MAD, Larissa Faw - Wednesday, January 14, 2015
The client spent $32 million on U.S. ads in 2013 (per AdView ...
- Four Ps Will Drive Future Of TV Advertising
Online Spin, Dave Morgan - Thursday, January 15, 2015
There is not much of a question that more and more compani ...
- ePort Electronic Media Buying Soars For TV Stations
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
TV stations continue to move more to electronic buying and selling ...
- London Business School Calls Planning And Buying Review
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
The London Business School is calling a media planning and buying revi ...
- Does Twitter Predict TV Success?
Data and Targeting Insider, Steve Smith - Wednesday, January 14, 2015
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activi ...
- GoDaddy Selects Initiative For Buying, Strategy And Analytics Duties
MAD, Steve McClellan - Thursday, January 8, 2015
In addition to executing buys for the client, Initiative will manage bra ...