- Cablevision To Launch Data Tool To Optimize TV Campaigns
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp ...
- Royal London Reviews GBP10m Media Business
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
Royal London, the mutual insurer, has called a review of its GBP ...
- Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
Real-Time Daily, Joe Mandese - Thursday, April 23, 2015
At a time when advertiser and agency tensions are rising over t ...
- SapientNitro Taps Adaptly For Social Ad Tech
The Social Graf, Erik Sass - Thursday, April 23, 2015
Publicis agency SapientNitro has formed a strategic partnership with Adaptly, giving ...
- Gannett, ViewLift To Develop Sports Video Services
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
Gannett's partnership with application provider ViewLift to develop digital sports video servic ...
- WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
MAD, Steve McClellan - Tuesday, April 14, 2015
Omnicom and Interpublic Group stocks recovered some of their losses on Tuesd ...
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
Just over one year after announcing plans to roll all of i ...
- Calculating ROI Isn't Simple; Here Are Steps To Get Started
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2015
People make big mistakes when calculating return on investment (ROI). Joe Knig ...
- IAB Unveils Digital Audio Buyers' Guide
MediaDailyNews, Erik Sass - Thursday, April 9, 2015
To help advertisers and media buyers keep pace with this fast-growing n ...
- Real-Time With Weaver On The 'In-House' Trend In Programmatic
RTBlog, Tyler Loechner - Tuesday, April 7, 2015
While serving as managing director of the Mindshare trading desk, Joe Weav ...
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
MAD, Steve McClellan - Friday, April 3, 2015
SC Johnson has put its global media-buying duties up for review. Wo ...