- Kinetic, GroupM To Buy Controlling Stake In Poster Conseil
MAD, Steve McClellan - Thursday, May 28, 2015
Poster Conseil manages media planning and buying for agencies and marketers, a ...
- Legal & General Turns To WPP Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Legal & General, the financial services group, has appointed the WPP agenci ...
- Oberto Beef Jerky Celebrates Heroes In New Ad Campaign
MAD, Larissa Faw - Tuesday, May 19, 2015
The work centers on four people's stories who embody Oberto's brand mantr ...
- Betfair Reviews Its GBP15m European Planning And Buying Account
Around the Net In MAD London, Sean Hargrave - Monday, May 18, 2015
The review has been instigated by Betfair's newly appointed Chief Marketing Offic ...
- SC Johnson Switches $600m Global Media Buying Account From WPP To PHD
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
The decision comes five months after the consumer packaged goods company shift ...
- Ancestry.co.uk Reviews GBP6m Media And Planning Account
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
The incumbent is Initiative, which will repitch for the business it h ...
- Demystifying The Use Of TV Audience Data: A Call For Standardization
Audience Buying Insider, Walt Horstman - Friday, May 8, 2015
Network groups' increasing investments in TV audience data suggest that this ...
- Media Buyers Plan To Spend 46% Of Digital Budget Via Programmatic This Year
RTBlog, Tyler Loechner - Wednesday, May 6, 2015
Media buyers plan to spend nearly half (46%) of digital ad budge ...
- CBS Says Its Viewers Are Bigger Consumers Than Rivals
MediaDailyNews, Wayne Friedman - Monday, May 4, 2015
Heading into the upfront marketplace, CBS now claims No. 1 status acro ...
- Tesco Hands MediaCom GBP90m Account
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Tesco has moved its GBP90m media planning and buying account to MediaCo ...
- Twitter Hunts For London Media Agencies
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Twitter has called its first UK pitch for creative and media agenci ...